WPO or Web Performance Optimization, a digital marketing concept that is becoming more and more relevant every day. Why will it be? We are going to give you some initial hints before entering to explain in detail everything you need to know to optimize the performance of your website at the loading speed and cache level. – The WPO or Web Performance Optimization has a lot to do with SEO. – It is a relevant factor for Google. – It is directly related to the final user experience. – Associated with concepts such as cache or loading speed or web speed. – It affects each page, each URL and not only the home page. – With the increase in mobile consumption, it has become a crucial factor. With all these premises we can foresee that we will never be able to have a viable digital project. Either web or App. Otherwise, we work professionally and this would be this crucial part of any digital marketing strategy. We leave you this tutorial with everything you need to know. And in the end we will tell you how we improve the LCMK WPO with the help of Webempresa . What is WPO or Web Performance Optimization? We can start by stating that the WPO or Web Performance is a discipline within digital marketing, and more specifically within the area of SEO; Responsible for analyzing a website to detect changes or errors to improve that facilitate the optimization of the loading speed. It’s other words: “Do everything in our power so that the entire web loads as quickly as possible.” And when we say the entire web Cameroon Email List, we are referring to each of the URLs that make up the site. To every file, every code, every byte of information. The Web Performance Optimization or WPO, directly affects the user experience. If it loads fast, the user will have a satisfactory navigation. If it loads slow, the safest thing is that you will lose visits every day. And be careful because they never come back! It is also a key factor that affects the positioning of any website in search engines. Because in our SEO Strategy we must work on 4 different areas: SEO on page SEO off page Keywords WPO Checklist with 10 WPO factors to consider With the definition given, we understand that the concept is clear. But how the WPO takes place. How do I start working to optimize web performance? We leave you a mini guide with 10 WPO factors to get straight to the point: 1. The loading time of the first byte or TTFB. Very important factor for Google. Let’s not forget that delays in requests between browser and server can increase this response time. What will cause us penalties. 2. The configuration of the server and the type of hosting contracted. 3. The total weight of the web : all files; such as images, videos, infographics … 4. The number of file uploads . It is necessary to activate the cache memory that is the one that stores the data in the disk so that later they are used again. 5. Combining files like images, CSS or JS. 6. Minimize redirects that slow down the total load of the site. Be very careful here not to create loops or overload the sites. 7. Use of CDNS to expedite requests. CDNs reduce server load by allowing resources to be on other servers in different locations. 8. Code optimization : minification, code compression and each unique language (do not write for example in html and followed in php). 9. Beware of installing plugins or very heavy programs. 10. GZIP file compression helps reduce burden.
If you solve these 10 points, we guarantee a considerable improvement in WPO. Web Performance Optimization tools to measure web page speed We have taken another step to work on the entire WPO part of the web. But now we lack tools to help detect these errors. In this sense we are lucky because we have 3 tools, with free options, that will help us in this optimization process. We are going to do the tests with the LCMK blog itself. And then we will detail later and step by step how we optimize the blog with the help of Webempresa. Google Page Insight . It is a free web page speed test that Google offers us within the solutions it has for developers. It is very easy to use, we simply copy the main URL of the site and paste it into the search engine. It is a paid tool that lets us analyze any website for free, giving us a lot of interesting information about the WPO part. It is very easy to use, we simply copy the main URL of the site and paste it into the search engine. Then we must choose at what point it analyzes, in this case we choose Stockholm, being a blog in Spain. As there is nothing better than setting an example with yourself to prove everything explained above. Let’s get into trouble. When I changed Hosting company with Webempresa, it was time to give the whole WPO part of the blog a twist. As well as securitization Cameroon Email List. The team of professionals behind it convinced me in a few seconds. Such professionalism is a pleasure. We tell you the main steps we carry out. Initial situation of the blog at the web performance optimization level The first thing to do is to carry out an audit with the 3 tools that we have mentioned previously to have the real WPO status. We started with Pingdom Tools. We see that the total score is 66 out of 100. A total web weight of 2.3 MB and a loading time of 1.92 seconds. Many aspects had to be improved to further optimize the speed of the web. Choosing the hosting plan for WPO The first thing was the choice of the new Hosting. Fundamental element to optimize all the part of WPO. In this case we chose the chosen hosting was WordPress 5GB that includes such important WPO factors as: – Maximum Speed SSD Disks – 200 GB. Monthly Transfer – Image Optimizer – Magic Cache – SSL Our WPO recommendation when you go to buy a server is to always look at these 5 points: • SDD discs: this type of disc speeds up the loading speed of the web. • Cache: a good hosting service has its own cache system to serve the same information to the user, saving speed. • SSl certificate: having the lents encrypt certificate installed we can use the HTTP / 2 system (used in new browsers to speed up loading) • Account caging: this system allows the speed of your website to not be affected if another client has many visits at certain times. • PHP7: if your hosting does not offer the implemented PHP7 software, it is better to use another. Remember: A high percentage that will make your website more or less fast or more or less slow, will depend on the hosting you hire. First steps: hosting migration With the hosting purchased with just one click, we migrate the entire blog. The complete list of installed and active plugins was reviewed to really analyze which ones should be followed and which ones had to be uninstalled. These were the active plugins at that time in LCMK: – Redux Framework – Accelerated Mobile Pages – Advanced Category Template – Akismet Anti-Spam – AMP – Anti-spam – Better Search Replace – CMB2 – Contact Form 7 – Cookie Notice – Display Widgets – Anti-Malware Security and Brute-Force – Jetpack by WordPress.com – WPBakery Visual Composer – MailChimp – QK Import – QK Register Post Type – Sossy (Social Profile for WordPress) -SumoMe – Wordfence Security – WordPress Importer – WP Simple Adsense Insertion – Yoast SEO – WP-PostRatings – WP Smush – WP Super cache In the end, as time goes by, we install plugins, for different functionalities and many times we forget to uninstall or deactivate plugins that no longer have use. In the case of LCMK, we analyze one by one and delete the unnecessary ones. Our recommendation: “ Keep only those that are totally necessary and deactivate the rest. All the functions that these plugins perform that you can do without, it is better to do without them, since the sum of all, in the end, interferes with the loading of the web. ” Security backup It is very important that whenever we are going to make substantial modifications to the web we make backup copies. For in case of mess, to be able to restore without problems.
Optimizing the blog at the WPO level SSL certificate Once the plugins have been cleaned; The Webempresa team started with the installation of the SSL Certificate. So that it does not affect the SEO of the web and does not generate duplicate content, the entire web must be redirected to the new links with https. Thus, when any user enters from: https://laculturadelmarketing.com or https://laculturadelmarketing.com, they are automatically redirected to the same URL but with https. Image optimization. In this case we have used the plugin: imgoptimizer to optimize the images. At the time of optimization it had 4147 images, occupying 213mb. The total size of the images has been reduced by 52%, taking up 103mb. Magic Cahé Loading speed is one of the key factors for positioning in Google. The Magic Caché plugin, based on Varnish + Nginx with eu phone number microcache, was activated. Along with this, we installed another called We_varnish to be able to control the cache and delete it from WordPress itself. Replaced the WP Super Caché plugin with a fully configured W3 Total Caché. This Cache system at the Server level allows to assume a much higher number of visits due to the fact that all the web content is cached in RAM memory. With the Varnish cache we get: – That the web loads much faster, with server response times of between 60 and 140 milliseconds. – That the hosting account does not exceed the limits of resources that you have assigned. – That the web remains standing without the limit system due to high consumption of resources. HTTP2 activation HTTP2 was also enabled to make the web load work faster. PHP7 version PHP 7 version configured, which is the fastest currently available. WPO optimization results Here we leave you the improvement in the optimization work carried out and detailed above. We see that after all the actions carried out, the overall score improved by 23 points, from 66 to 83. The total weight was reduced by 1MB.