If you have reached the dilemma of choosing between investing in paid ads or organic content, I will anticipate you: neither one nor the other, choose both, combining Content Marketing and Google Ads is an excellent solution. Results when applying Romania Phone Number List Content Marketing ; Advantages of the strategy ; Content Marketing for Branding ; Content to retain customers ; 62 facts that explain why invest in Content Marketing ; Content Marketing Features The focus of Content Marketing is on generating relevance through information. Its most important resource is, in general, the blog , in which different types of content are produced to attract organic traffic, that is, without the need for direct Romania Phone Number List capital investment to achieve it. Content production revolves around the choice of keywords , terms used by users to search on Google and other engines. The study and correct application of these terms in the content is the main key to SEO.
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This, in turn, represents the techniques applied in the architecture of the blog and in the structure of the content to achieve indexing of the page in search engines and allow algorithms to identify and classify it according to its level of relevance. SEO is divided into two types: SEO on-page : they are optimizations applied within the page and the content, such as titles, URLs, meta-descriptions, design, among others. Romania Phone Number List SEO off-page : are actions outside the internal environment of the page that help optimize its positioning, such as external links on other pages, mentions and disclosures of content. The costs involved in this process are much lower than in other strategies, since a large part of the focus is on producing content, gaining traffic and leads in an organic and permanent way. In other words, if a Marketing company produces content that ranks first in Google for the keyword ” Digital Marketing ,” their effort will be directed toward keeping it on top for as long as possible.
What are the main advantages of WordPress Multisite?
In case it succeeds, the page with this content consolidates itself as an inexhaustible source of new open doors for sales, since users come to the blog through it and in their navigation they may be interested in leaving their personal data. This possibility can be specified from: subscription forms in a newsletter; Landing Pages for the offer of free e-books; Push Notification Bars; among others. From the moment they Romania Phone Number List provide their data in one of these spaces, the user becomes a contact opportunity. And all your interactions with the blog after being logged in for the first time can be monitored and used in conversion strategies. But this does not mean that it is not possible to measure your return, after all, this type of strategy also requires some type of investment.