The better you know your online competition, the more results Solomon Islands Email List you will get in your SEO strategy, since there is a lot of competition and little space to stand out. Before developing an SEO strategy you need to get information about your competitors and although this work requires patience and perseverance, with the following action plan it will not be complicated. Remember that once the competition starts, the process never ends. A good positioning is not eternal, for this reason we are obliged to find new keyword niches, create content, obtain inbound links and improve our CTR in search results. Your analysis of the competition, regardless of whether your website is new or has a certain age, you can do it by asking yourself some basic questions before establishing your SEO strategy . Is it one competitor or several? This answer, although it may seem obvious, means that you are able to identify very well who is and who is not a competitor in your subject, audience and objectives.
How can I identify those competitors? A simple way is through keywords. You can find your competitors through the keywords they use in their content (URL, title, text, anchor text). To do this, we will use the following commands: Inurl / Allurl . This search returns the results that contain at least one keyword contained in the URL or all keywords. Let’s look at an example with the term “online marketing” that includes two words. The number of results (40,600 M) of the command “inanchor” is much higher than that of the “allanchor” (5,310 M) when dealing with searches that may contain three search terms “marketing” or “digital” or “digital marketing”, in contrast with a single term “digital marketing” from “allanchor” How old is your competitor? It is not a determining factor, but it is an influencing factor in search results. You can use the Internet Archive Wayback Machine tool to find out the age and history of your competitor’s website. What is the structure of the website? To do this, we will look at how the navigation tree of our competitor’s website is like, paying special attention to the distribution of content by levels (the upper ones must be the most important and the lower ones the least relevant) and the URLs. How many pages does our competitor have indexed?
The greater the number of indexed pages of our competitor, the greater authority it will have on a topic. To find out the number of indexed pages you can use the command site: [competitor’s domain]. What inbound links does your competitor’s website receive? As you surely know, the number and quality of inbound links determine the popularity and authority of a website. You have multiple online tools to analyze incoming links: Ahrefs , Open Site Explorer , Majestic SEO or Semrush , among others. You can also find eu phone number out the inbound links through the command link: [competitor’s domain]. Are our competitor’s internal links friendly? For this analysis it is essential to know the link text or anchor text that is used in the internal links. Once you know the competitor’s website, you can analyze the anchor texts of the internal links. Do you use Black Hat SEO techniques or are they not legal for search engines? The use of Black Hat SEO techniques can guide us on the type of SEO strategy used by our competitors and the risk that their application may imply.