A few decades ago there was not so much Hong Kong Email List concern about personal branding. What was worth then, if it was a person, was the curriculum and if it was a company normally its portfolio. But all this has changed radically some time ago. In the digital age it is possible for individual people to build their own personal brand In this way, a company made up of professionals with a good reputation in their respective areas will take advantage of this synergy by becoming a company that inspires confidence . That should always be one of the reasons for developing our personal brand: building trust.
What is personal branding? Beyond the classic and popular definition of Jeff Bezos (Amazon CEO) who says that “The personal brand is what they say about you when you are not in the room” What has to be clear is that personal branding is what people perceive of our most ‘personal’ product: ourselves. Therefore, this brand will exist regardless of whether we work it or not. What people find when they Google our name and the idea they associate us with when someone pronounces our name … All this is part of our personal brand What it is about is to manage it and project the image that suits us to sell our product.
But the process of developing a personal brand, or how to create a personal brand, can be carried out in many ways. Some more successful and others that can even be the ruin of a personal brand. What is NOT a personal brand? There are people who, when you tell them that they need eu phone number to work on their personal brand, they start to design a logo, define corporate colors and apply them to everything they do (cards, blog, etc …). That is fine, but that is not developing a personal brand !!! That is brand image and it is good to take care of it as part of our personal branding strategy.