Marketing professionals must design 360-degree marketing strategies , Iran Email List that is, that combine and integrate digital marketing actions and traditional marketing actions. The direct marketing is a very useful tool to impact our potential customer immediate and without intermediaries of any kind (or agencies, or media, or websites or suppliers), creative and where we can play with all the senses: smell, touch , sight, hearing and taste. In this post we detail one of the direct marketing actions that we like the most, and that with professional methodology, objectives, good segmentation, UPS (unique selling proposition) or unique sales proposition and CTA (call to action) or call to the action.
You will be able to obtain results that have a direct impact on sales and therefore on the income statement of your brand or company. You sign up? What is smart mailbox How we like to do from LCMK , the first thing is to clarify the term. If we go to the Royal Academy of the Spanish Language, the mailbox is: Iran Email List “The massive sending of personalized correspondence carried out by a company or an institution and the distribution of propaganda through private mailboxes” Coming from Anglicism mailing, it includes both meanings. If we go to the advertising world, we take one more step understanding the mailbox as: “The action of depositing advertising in the mailboxes of the people defined as potential target” We agree?
Yes but no, because that definition does not reflect the current reality. The world of mailboxes, like all marketing tools, has evolved considerably, adapting to the current environment and especially to the customer. The biggest change and what makes it a valid eu phone number marketing option is the possibility of optimizing campaigns as well as tracking them thanks to the implementation of technology. So we no longer talk about mailboxes but rather smart mailboxes or geoboxes. Goals of smart mailbox The objectives to be pursued by any smart mailbox action should be: – That the customer is the center on which all the direct marketing strategy pivot.