Later, the use of this solution became more and more common in business management. ERP expansion Even in the 90s, the ERP system had a growth that reached a “boom” of expansion in the year 2000, time in which companies opted to replace their old management Dominica Email List systems and the first option that occurred to them was ERP. As Marketing 2.0 (a term coined by Philip Kotler ) was at its peak at the time, focusing on the customer was very important. And having a good relationship with them was essential, which is built from the moment companies come to know what precisely each client wants. However, if your portfolio has more than a thousand clients, how can you know or remember the Dominica Email List objectives of each one when contacting your company? Well, sales teams talk to many potential customers every day, service or Customer Success teams also communicate with several customers a day.
How is Mega marketing applied in the market?
Of course, they do not remember the peculiarities of others, but customers want you to remember them, they want to feel loved. This is good for business. As much as companies tend to focus on attracting and retaining customers , these are not the only points that guarantee the success of a company, especially advertising agencies. They also count financial efficiency, speed of customer service, among other tasks. Dominica Email List Also, it makes the workflow of your organization work better. At the end of the day, thanks to ERP it is possible to consult the commercial history since the client hired your company, the doubts that he communicated to the service team, the CS reports, the financial history (even to know if the client is at day regularly). In this way, all departments will be aligned with general customer information, which is critical to their retention and success.
How does this concept work?
In case they want to abandon your company, for example, the CS can use these elements to their advantage by saying something like: You hired our agency for objective X and we are on the right track. I see that the finance department was able to ease the charges and that you gave the best marks for the service. This is because we care about your success. Are you sure you want to leave our association? Thus, Dominica Email List ERP is capable of bringing together several points that are part of the management of your agency: customer success management (CSM), customer relationship management ( CRM ), business intelligence ( BI ), among others. The trend is that ERP systems increasingly cover the various functions and roles that companies have in their most varied segments, eliminating the practice of organizing everything in spreadsheets so that everything is organized in one place. What is an ERP for?