When the digital marketing professional faces daily challenges, FIJI EMAIL LIST one that truly poses a challenge is the implementation of a CRM or Customer Relationship Management. The digital world is all data. Social networks, email marketing, a form or a landing. Today they are all points of contact with potential clients and clients. And this means that if a potential client contacts my brand at some point, I must at least “ask” for a piece of information, the email. This approach leads us to the fact that every time brands and companies that implement professional marketing strategies accumulate more and more data.
Well structured and cross data are key drivers for decision making. Accumulated and poorly managed data make us lose opportunities and income. Hence the importance of working on the single data, with a CRM and then moving to an ERP (Enterprise Resource Planning). But in this post we want to focus on the marketing vision FIJI EMAIL LIST of CRM or CRM Marketing . That is, because it is totally necessary in digital marketing that each company or brand (whether it is digital or not) sooner or later implements a CRM system. Let’s see if I help you a little bit to take the step.
What is CRM It is an acronym for Customer Relationship Management. A more acquired Anglicism in this marketer world. That we like!!! Its literal translations could be: – Management of buyer relations. – Administration based on customer management (as indicated by Wikipedia ) – Customer relationship management. eu phone number Therefore, if we stick to these literal definitions, any company that defines a management model based on relationships with its customers, their data and makes a final profit has a CRM. Yes, you read that correctly, because what you are thinking about is the software that supports the CRM methodology. CRM professional definition So now that we have taken a little step in the concept of CRM.