Communication is a fundamental element of any digital Rwanda Email List marketing strategy, an element that in many occasions we do not work with the methodology and rigor that it requires, and even more so today with the new horizon and possibilities that communication 2.0 offers us. We cannot forget that the famous 4P’s of marketing already included this axis, always present in the interaction of the brand with people, and of people with the brand; axis that now acquires new dimensions being multiplatform, multichannel, bidirectional and open to all potential users from any country. In this article we are going to delve into the concept of communication 2.0 to try to transfer all the keys to you.
What is communication 2.0 Communicating does not cease to be issuing any type of content or message, whether written, verbal, audiovisual, photographic … that the brand directs towards an interlocutor or receiver. If we qualify communication 2.0, it is the one that organizations and brands manage in the digital environment Rwanda Email List to optimize and generate their corporate reputation. Therefore, all digital communication that is established by social networks, site, blog or e-commerce platforms, e-mailing, forums…. A 2.0 communication that is now back and forth. With return and response that can be immediate, that suffers interferences and interpretations. From sender to receiver (and vice versa). Pure communication.
This is the new model. Types of communication If we go to formal and academic classifications, we can talk about different types of communication, seen from different approaches, and all can carry the digital surname. External communication When the message or content goes outside the company, that is, all those directed to clients, potential clients, the media, journalists, institutions, companies … Internal communication When the message or content is transmitted eu phone number within the company or organization itself: employees, suppliers, distributors … Corporate or brand communication That institutional communication where the brand transfers corporate or institutional content or messages, talking about the brand itself. For example, in Formula 1, when a brand is inserting its logo on a car environment.