For some years now, Google has been giving more and more Turks and Caicos Islands Email List importance to the presentation and loading time of websites on mobile devices. And with the implementation of the Mobile First Index in November 2016 this has given us a clear signal of how important it is that the pages are Mobile Friendly and therefore that they have good loading speeds. Since this is a very important factor of the user experience. You’ve probably heard about AMP as the solution to all your problems related to the mobile version of your site. Is this really so? Well, like everything in life, the answer is yes and no. Since this is a new web design standard that works for certain cases. What is AMP? AMP, short for Accelerated Mobile Pages , is an open source initiative, promoted by Google itself but also by Bing, which allows you to create very light and minimalist web pages. Which consequently can load much faster. That is its main objective; reduce the loading time of the webs. In this way, improving the experience of users who browse from their mobile. It achieves this by removing and dispensing with certain resources and shortening the distribution of the data. In the end, on your website you should have three versions of it: Desktop version Mobile Version , whether Mobile Friendly or not. And AMP Version It seems like an extra complication, but in the end what we have is an extra version, very similar to Mobile but stripped of almost everything except the content. So that Google will then show it in certain contexts, which are decided by Google, unless you force all your Mobile pages to redirect to the Accelerated Mobile Pages. Does AMP replace mobile versions?
From this it follows that AMP is not a system to create a mobile version of your website, that is, it does not replace the responsive version of a website. Since you can perfectly have both versions of your page. Only when Google detects that there is an AMP version, if it is built correctly and contains the tag <link rel = “canonical”> which link to the original HTML version of the document, it will show this in preference to the Mobile version. Should I implement AMP? This is an important question. As I mentioned above, you should implement it only if your website meets certain parameters: – It is a blog, it is a news site, or it has a blog in which you publish updated content from time to time. – If you have, for example, only a corporate website Turks and Caicos Islands Email List that is practically static, you don’t need to. – You have an E-commerce or online store, in this case you may have to think a little better, because you will be somewhat limited. A few years ago you might have been told that you simply weren’t going to be able to implement AMP but now there are options, as you can see here . Or using plugins for Woocommerce if your store is built there. How you can see the connecting thread of all those cases are the types in which the informative content is important. Or it is a fundamental source of the traffic. So this benefits portals where the content is mostly text, such as news articles and blog posts. Since it was the main objective of the Accelerated Mobile Pages in its beginnings and it is the simplest to implement. But it also benefits online stores a lot, since it can greatly increase their loading speed and user metrics. Remember that the AMP version is a version stripped of practically almost everything that is not HTML. What does this mean? What leaves out certain types of dynamic content. That may be essential for an online store or for other types of content and therefore require a little more work. So when implementing AMP. And if you really want to take advantage of all its benefits, always remember to take into account the user experience. There is no use having a website with a good user experience but that is very slow.