Define your goals Any Marketing strategy begins with the definition of objectives. To generate demand, you must focus on the business objectives of the company. For example, if the Sales team needs to sell X number of software licenses by the end of Libya Email List the quarter, you need to identify how many leads the Marketing team needs to generate to fill the sales funnel. The idea is to determine the approximate number of people you should impact with the demand generation strategy. A good idea is to implement a Sales Enablement system to coordinate the actions and objectives of the Marketing and Sales teams. 2. Build your brand identity Now, considering that marketing campaigns focused on branding are 4 times more likely to Libya Email List increase revenue and profits, you must work to improve the recognition of your products and position yourself as an authority in your sector. For this, Branding actions are crucial to define the identity of your brand. Think about the following: What are the values that your brand represents?
What is Google’s new policy on this data?
How do you differentiate yourself from the competition? What is your purpose? How can you communicate it at all stages of the Customer Journey? These questions, while simple, are powerful for creating a consistent brand and conveying a message that resonates with your audience. branding 3. Thoroughly research who your audience is What follows is understanding who your ideal audience is. A widely used Libya Email List figure in Marketing is the Buyer Persona . This is defined as a data-driven representation of your ideal customer. There are many ways to build this profile. By the way, together with RD Station we developed a Buyer Personas generator that can help you. Keep in mind that the correct segmentation in this step is crucial to trigger a valuable message to the correct audience.
What prompted Google’s decision?
You don’t want to waste your resources trying to reach an audience that is not interested in what you are selling or, worse yet, does not have the problem you want to solve with your product! 4. Map the Customer Journey of your potential customers Since you Libya Email List are clear about who your ideal customer is, now you must define the stages of the Customer Journey , because once we manage to attract the interest of a person, we want them to continue advancing in their journey until they become a customer, right? Well, in the Customer Journey we have 5 stages: awareness; consideration; purchase; retention; and recommendation. Normally, the generation of demand is usually focused on the first stage.