In today’s society where speed in information searches prevails, where time optimization by the Vanuatu Email List user is increasing, where marketing strategies struggle in a single global space to convert each click into a “valuable” conversion; where it is said, over and over again, that the quality of the content is the key that can leave us out … video marketing is presented as an indispensable and differential tool to be integrated into our digital marketing strategies. It is known that for years video marketing has been one of the trends to follow very closely, but it is already beginning to become a reality, and what better than large figures to give credibility, at macro and micro levels, to help us digest this new scenario. Some facts about video marketing According to studies and analysis relating to the past year 2013: [box type = “tick”] – More than 52,000 million audiovisual contents were viewed in all formats.
– More than 35,000 million advertising videos consumed. – 17 minutes of average monthly consumption per user. – YouTube’s revenue amounted to $ 945 million, with 33 million unique visitors, more than 200 million hours of video, and 144,000 hours of videos uploaded to the platform. – Vine: has 13 million active users and more than 432,000 shared videos. – Instagram: 130 million total users, 45 million photos uploaded. [/ box] And are you sure you still want more arguments? Well of course, as a marketer, the answer should always be YES. 6 points so you must integrate it now! We must not only get carried away by large amounts, data and reports; but it is necessary to look for other types of arguments. We show you 6: [box type = “note”] 1. Versatility : video marketing can help us to generate quality, original content with high doses of virality, allowing more resources and variations than written content.
2. Tool to build loyalty : because it offers us the alternatives of subscribing to a channel to view audiovisual content, because it is a highly efficient format (low cost in relation to conventional advertising) and because of the versatility when transmitting information (I could include subtitles, infographics, animations, eu phone number simulations, audiodescribed …). 3. Greater recall and impact : its ease of recall is greater than that of written content as the visual and auditory senses are active; In addition, the visual impact and of generating instant emotions on the potential client is greater, with which we increase the possibility of associating the content with the brand. 4.- Engagement with your potential client : from two perspectives, that the user himself creates content and shares, talks about your brand and product, either generated by the company or voluntarily; and with the new interactive video tools that allow the user to interact on a video itself, for example by changing the colors of the advertised car.