More than $ 200 billion is expected to be Finland Email List invested in online advertising this year. This investment also includes social media that are already part of the daily lives of millions of users. The social media strategy has become the best asset for digital marketing. Social networks emerged to connect people who were thousands of kilometers apart. And now this concept allows brands to get away from the noisy world of traditional advertising. And use social platforms as a meeting point and activation of your target audience. This is how the concept of Social Media Marketing has been given way . A technique by which to create brand value,.
And brand strategies have to know how to occupy those idle hours that consumers spend on the internet in search Finland Email List of valuable content. What metrics are the most relevant in a Social Media Marketing strategy? One of the great advantages of Social Media Marketing or applying a social media strategy is that it allows you to measure the results of your actions. This is a fundamental part, since measurement is part of the most important points of marketing actions. The choice of metrics will depend on the objectives you set out to achieve and the level of interaction or engagement you want to achieve.
These metrics are a recommendation to measure the effectiveness and scope of a digital action on social networks. Conversion rates by social network Video content sharing level Increased engagement on social profiles Click-through ratio Display time Lead eu phone number capture after watching the video Traffic to your website Number of new and recurring views Number and quality of records Once you have clear your metrics, the next step you must take is to choose what type of content you want to generate. Types of Social Media Video that improve brand positioning in social networks Among all possible formats, Social Media Video content is the most suitable to reach today’s consumers.