Do you work with a professional email marketing platform? One of the most profitable sources of web traffic in digital marketing and that directly connects the brand with the end user is email marketing. The problem is that on many occasions it is not done with the professional methodology and approach. Many brands and companies launch email marketing actions on a daily basis, but few of them design professional email marketing strategies whose ultimate goal is to increase ROI on sales and on profit. And you will wonder, why does this happen?…. Many times due to lack of time, lack of technical knowledge, not using email marketing platforms correctly, not having a strategy that supports specific actions…. With this article we are going to try to solve one of the most common problems, to start by building the house from the foundations. Let’s learn a little more about the Mailrelay platform . Brazil Email List What is an email marketing platform? First of all, in case there are any clueless, we will briefly explain what an e-mailing platform is. Getting straight to the point, it is neither more nor less than a software for mass mailing . Right? Well, not because they generally have more features. Not only is it a platform for mass shipments, but it must also allow the design and usability of the content to be worked on. Templates, designs, CTA … It should also allow working the subscriber lists to make segmentations of the different buyer person and be more effective in communications by personalizing them. It should also be integrated with any CMS to attract subscribers or leads. Even with customer CRMs . Of course you must measure everything that happens. Without analytics there is no way out.
Therefore, it must provide the user with metrics such as: open rate, CTR, bounce rate (Soft and hard bound), click rate…. And if it allows us to automate actions and design workflows, then we have made the right choice. Now if we talk about a comprehensive email marketing platform. Why should I do emailing with a professional email marketing platform? As we have mentioned previously, email is one of the channels with the highest return on investment and working with professional platforms will help us in many ways. – The user is used to leaving their data to receive information. – We work with the qualified traffic that we will send to the web. We can segment and perform A / B testing to fine-tune the target. – Increase website conversions. With the metrics and the tests we will focus the campaigns to grow in number of conversions. – It is the key tool to retain customers. We can automate emailing, define autoresponders and work with the client portfolio. – It helps us to communicate with customers directly and adding value. We organize by type of client or lead, type of content and template. – It is an effective methodology that saves time and costs. If it is well worked. Platforms make us efficient and effective. – Platforms usually have free initiation accounts with a multitude of functionalities to start professionally. In short, it is a methodology that every digital marketing strategy must work with professional tools. Mailrelay, professional email marketing platform It is a software for sending massive mails with accredited experience and as they affirm: “we are the nice, powerful tool and at the best price …” With this platform, which the Windup agency has used for years, we can perform a multitude of functions, from: – Design different newsletters with templates or in html. – Send multi segmented emailing campaigns. – Work and qualify the lists of subscribers.
– Analyze and monitor the data of all the campaigns to modify and improve the KPIS. In addition, Mailrelay is a 100% proprietary development, this allows it to be customized according to the needs and campaigns of each customer profile. It also allows integration with the client’s CRM and being a RIPE member, it has its own IPS ranges with full control over them, it has agreements with Hotmail, Gmail and Yahoo, among others. Finally, it complies with Spanish legislation by having all its servers, IPS and infrastructures in Europe. What does this email marketing platform offer us? We are going to give you some reasons to try Mailrelay now: – The free account has up to 75,000 shipments and eu phone number 15,000 subscribers and without time restrictions. More than enough to work at the beginning and then move to the paid version. – Provides us with all the advanced metrics in the free account. In this sense there are no restrictions. – Free Smartdelivery to improve the deliverability rate of mass emails. A fundamental aspect when we work on emailing campaigns. That they reach the inbox that has to arrive. – Backup to configure the account and get the most out of it. The support team ready at all times to advise us to get the most out of it. – Free autoresponders. This is great. – Free templates to start with professional and optimized designs. – smtp server. – A / B tests, which will help us to optimize campaigns and improve open and click rates. – And filters, scheduled shipments, a bounce control that cleans your subscriber list automatically … In short, a multitude of functionalities at your fingertips. We leave you a video to finish helping you in this decision.