Infographics The infographics are special to direct the lead according to where he is within the purchase day. An excellent initiative is to work on content designed for the top of the funnel or Awareness stage —or awareness—. It is imperative that you know that this type of material Malaysia Phone Number List does not handle a high conversion rate on its own. However, it is very educational and has useful information for the consumer. Here is an excellent example of an interactive infographic made by the Vera code company, in which it shares relevant data on the importance of security mechanisms in web applications eBooks An ebook represents one of the most efficient and creative strategies in Content Marketing. Malaysia Phone Number List Once they have had a first contact on a certain topic, the user is expected to be more interested and agree to receive content to update themselves on the matter.
What does a user experience designer do?
The interactive digital book is the most viable option to obey the need for deepening and renewal of knowledge regarding a subject. From then on, interactive marketing does its thing; guiding the reader in the matters that he considers most relevant, in which he presents doubts and / or interest. As an example, we chose the interactive ebook that 24 Hour Fitness made with Ion software, providing its audience with Malaysia Phone Number List a comprehensive magazine on healthy lifestyles and why they are beneficial: Calculators This type of web page has a great impact on the audience, because it allows you to get accounts on topics that interest the user in particular , in a personalized way. An example is the CAC (Cost of Customer Acquisition) calculator that we produced here at Rock Content. With it, Marketing professionals can understand how expensive it is to attract a new client, according to the expenses they have in their budget.
What are the pillars of the user experience?
It is super useful material and therefore encourages users to share and mention it! 2. Surveys and market research Carrying out an evaluation of the market using own resources allows the generation of reliable and relevant information about the industry where the company operates. This is very well understood by Brands, who made an excellent report on the most valuable Latin brands , seeking to promote the Malaysia Phone Number List development of the region through relevant data on the recognition that these companies have among consumers in each country. They are interesting data and worthy of placing as a link bait, after all, it is hard work and not easy to do. Let’s give them the recognition they deserve! Taking advantage of the fact that we mentioned market research, below you can see and download some of the ones we did in Rock Content recently: