In this way, it is essential that you invest in relevant data and / or content that deserves a more in-depth approach, also prioritizing its easy consumption. So that you understand the format, below, we present an example of an interactive infographic created by Rock Afghanistan Phone Number List Content, for the Right Source company. In terms of distribution, the main channel is on digital media platforms, however, infographics tend to work very well on blogs . 2. Videos The user of traditional videos belongs to the category of “passive”. I.e. limits its activity to the engagement of social networks and making comments on the pages of the blog or YouTube channel, for example. To change the landscape and motivate audience Afghanistan Phone Number List participation, it is essential to invest in interactive videos , once they enable the production of personalized content that transforms the viewer into an active participant .
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From the personalized selection, it is possible to change the course of the contents until the final result is as close as possible to the demands of the public. An interesting example is Maybelline . The American cosmetics company created content that directed the reader to their preferred makeup type. Bold or discreet, people navigated between personal preferences and styles, arriving at a personalized result: the Afghanistan Phone Number List stylized makeup tutorial according to their answers. Think about this specific case and imagine the diversity of personal preferences. Many people ignore a large amount of traditional brand content, precisely because they do not feel identified with it. In other words, it is necessary to invest in a larger volume of individual pieces to increase the reach of the public. Interactive videos allow, using only one content, to segment the main audience profiles and deliver satisfactory results. Questionnaires The questionnaire is a two-way street , since it pleases both the customer and the brand.
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Essentially, the user answers a few questions and, upon completion, receives a personalized response according to all the indicated preferences. On the other hand, the company accumulates the information in its database. The Flo app , aimed at women who want to understand more details about their menstrual cycle and other aspects of their intimate routine, offers various questionnaires. One of them is responsible Afghanistan Phone Number List for generating a complete profile on the health and standards found in the daily life of the visitor. When answering the general questions, the resource shows the percentage of each article, in addition to providing important data on all the response profiles. In this way, you do not need to wait until the end to receive a specific result about your doubts, criticisms and considerations.