Digital marketing, as we know it today, and simplifying Norway Email List it to the extreme, is based on two fundamental pillars, interaction (of users, fans, customers or whatever we want to call them) and content (whatever it is). Interaction and content that need a communication channel through which to act, develop and articulate. Although it may seem like a statement of common sense, these pillars make it really relevant, for a professional, a brand or a person, the choice of the communication channels that they will use to interact and publish content: social networks , a site or web , a blog, forums … We are getting used, and now I focus on professionals and brands, to opening social profiles without first establishing methodological guidelines.
In today’s article, after more than 4 years working with Twitter, with brands and clients, and with my own profile, I want to convey to you in the form of recommendations, the variables that after these years, I consider essential to work professionally this network microblogging social. Norway Email List I hope it helps you !!!! 1.- Establish goals It goes without saying that the first thing we must do, before creating a Twitter account, is to answer the questions for what? and because? I want to be on Twitter. Once we are clear about the end, we must set some objectives , which will help us achieve the goal, from generating brand awareness.
This will help us to direct all the actions that we carry out in the same direction, with the same sense, optimizing our time and resources. Tip: set 3-4 goals, no more, half quantitative regarding total followers and conversions, and some goal of brand reputation eu phone number or satisfaction of your community. 2.- Give it personality As we have said before, the pillars of digital marketing are interaction and content, therefore, whether we are a brand or an individual person, we must give our publications and therefore our Twitter profile personality. What does this mean? Well, define the style (professional, serious, with a touch of humor.