Here are some examples of KPIs used in marketing: Average ticket traffic source conversion rate lead acquisition delivery time, and many others. OKR vs KPI: What’s the difference? The idea of OKRs is to help link the desire to a strategy, allowing you to Namibia Email List continually improve until you achieve the expected result. Therefore, the OKR works like a GPS that indicates the best way to go. On the other hand, the KPIs are a kind of graphic display of the conditions to follow the plotted course, as if it were the dashboard of the Namibia Email List car that accompanies the GPS, showing the mileage, amount of fuel, among other details, for example. Have you noticed that although they are different, OKRs and KPIs are related ? That is why there is not one better than the other, since both depend on what your team wants to achieve and what should be measured.
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When used together, it is possible to define more precise goals, while adjusting that “radar”. Why are both important? As we have seen, having reliable and precise measurements on the actions that are being implemented, it is easier to evaluate the results and understand what to do about it. Therefore, it is interesting that you understand why it is worth combining OKR and KPI in your marketing strategy. OKRs let Namibia Email List you focus on essential results Taking into account that we have a large amount of data generated in Digital Marketing strategies, when you do not correctly define the key results of what you want to achieve, you run a serious risk of losing focus and analyzing metrics that are not directed at what the company wants. For example, what is the use of measuring the number of interactions on social media? What are you trying to understand with this metric?
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Or, if your primary goal is to lower your cost per lead acquisition, ideally you would focus on this score when setting your lead scoring , rather than worrying about the NPS numbers right now. That is, OKRs help you decide what to observe to achieve the results. Therefore, it is important that, in marketing planning , there is a unified direction. In this way, by implementing the OKR methodology, you achieve: agility in the Namibia Email List management of results, allowing to quickly identify what needs to be improved; team participation encouraging everyone to be aligned with the key results ; transparency among those involved, providing more autonomy by virtue of the correct distribution of goals; performance and productivity, because with OKRs, everyone is clear about their responsibility.