We continually hear the term content marketing, and in our myopia in the face of the whirlwind of transformation, we do not delve much into the topic, and we consider it as just another trend on the web; something that will go out of style at any time. It will not be like that. Content is redefining brands, and the Thailand Email List online arena is just one of the channels where it is manifesting itself. Content marketing is not exclusive to the web. It is an evolution in which, due to the ubiquity of advertising, it becomes innocuous and brands must find other forms of attraction marketing ; And in an age of communication, the most logical thing is content. Evidence? [box type = “tick”] LEGO, a toy company makes film and video movies, online games, print magazines, and amusement parks; Red Bull is now an organizer of extreme sports and events all over the planet… oh and it also happens to sell energy drinks; Have you recently seen the home page of Coca-Cola? It is pure content !; And last but not least, American Express has built OPEN Forum, the best tips site for medium-sized entrepreneurs, even recognized by the White House.
[/ box] In the near future, brands, rather than paying the media, will become media. It’s already happening. Sustainability redefines strategies Yes, just a few years ago, social and environmental issues were exclusive to NGOs; companies were not going into them, however, climate change and events around the world such as the collapse of the textile manufacturer in Bangladesh or the growing activism of organizations like Greenpeace, are making individuals turn to companies to ask them: and what are you doing to help? With that question at hand, the smartest brands have begun to turn the tide and have realized that when a purpose is displayed beyond business purposes, the benefits can be colossal. Evidence? [box type = “tick”] Dove and its videos on the dignity of women; the ranking of the greenest brands in the world, where the first four are car manufacturers !; the Chipotle spot that broke audience records last year, and now Always’s #Likeagirl campaign. Brands with purpose are just getting started and are the future.
[/ box] Technology takes over the world Do you know how many people had the internet in 2000? 360 million. That’s little more than the population of the United States today; however, there are currently 2.4 billion users. The web transformed the world in a decade. Virtual education became eu phone number a real option; digital books compete directly with paper books; newspapers are dying and magazines will probably follow; television content is merging with that of the web, Netflix is proof of this; the wearable internet is the next step, watches, Google glass, telemedicine, cars. It is a different world. Marketers now no longer segment with simple sociodemographic bases, cross data with generation C (connected and not connected), incorporate big data , device mobility, socialization capacity, online security. Marketing of more than fifteen years ago no longer works today… it cannot be understood without the new variants; the question is: