Every beginning of the year is a time for new Afghanistan Email List purposes and objectives , have you already thought about yours? We propose the necessary steps to digitize your SME. Surely you really want to boost your business this year. If we have learned anything from 2020, it is that digitization is essential to survive in these times. Now, it is possible that you are not clear about how to jump into the digital world with your company. Discover the steps necessary to digitize your SME in 2021. Digitize your SME in 3 easy steps All success begins with a first step, and after one goes the next until you end up conquering great challenges. Surely in your SME you have overcome many challenges, so it is time to face a new one: digitize your company. Why make the switch to the digital world? You may ask yourself this question, because as the situation is, one may think that it is best to postpone the decision. Now, think about the time, money and incidents that you can save over the next few months if you make the right decision. These are some of the advantages that digitization usually brings to companies. Improvements in all processes, management and operations Access to information in a more agile and rigorous way Faster ability to react to change Reduction in response times Decrease in incidents and human errors Greater satisfaction of staff, customers and suppliers It seems difficult, but as you go along it becomes as natural as learning to drive. Often after the initial difficulty begins the reward of enjoying the technological advantages. Joining the change will be essential for the survival of your business, and for this you will need the most appropriate digital tools Afghanistan Email List. Luckily today the options are not exhausted, because there is something for all tastes and pockets. If you have already made up your mind and want to know how to digitize your SME in 2021, let’s see the steps to follow and the best tools for it. 1. Choose the right software Free source The digitization of a business involves covering all departments and processes, so analyze what you need to change in your SME. Once you are clear about the areas of digitization, it is time to choose the most suitable software. For example, if you have a food company with which you sell to the consumer and also distribute, what will you need to digitize? You can take the technological leap in production processes, in internal communication, in marketing actions and in accounting. To digitize your SME in 2021 at the digital marketing level, it is worth choosing some tools for this. If you create an ecommerce you will need to choose if you use Prestashop, Woocommerce or another similar one.
In addition, you would also have to spread your brand on social networks, with a Social Media strategy. You can hire a professional or start by looking at software tools such as Hootsuite and Mailchimp that allow you to automate network posts and email marketing. Digital marketing actions won’t be enough for you, because no matter how many likes you get, they won’t pay your bills if you don’t sell. If you want to achieve conversions in your ecommerce , for example, it is essential to have strategies and tools beyond branding content on networks. In case your SME is going to rely on telemarketing actions or any other similar commercial action, remember that in this sense you can also take the technological leap. Afghanistan Email List To increase sales, it is best to have good software that helps you control and analyze each commercial, product, segment and contact to the maximum. As for administrative and billing issues, you can incorporate a good free accounting program. It will allow you to always have an overview of how the financial health of your company is going. In addition, you will save a lot of paperwork, meetings, long processes and problems. In addition, there may be other types of extra actions that you are interested in defining to boost your success in 2021 with your SME. You can better coordinate with your team through apps like Slack or Trello. To share files online, Google Drive is very useful and complete. If you are going to make a corporate video, you could use online editing programs such as Moovly or Animoto. If you want to subtitle corporate videos to energize your social networks, it is worth using tools that allow you to easily convert audio into text. Canva is highly recommended for editing creatives for its ease of use and variety of easy-to-use templates. To add a form to your website you can use typeform or you can put a chat with Zendesk that allows you to give good customer service. In case you do telework, you can have virtual meetings with Zoom, Skype, Google Hangouts or Microsoft Teams. As you can see, there is a wide range of possibilities in terms of software. You can use some or more of these apps Afghanistan Email List in your SME, as some are integrable with each other and many are free or have trial versions. 2. Adapt the infrastructure to the new digital environment Machinery, devices … what does your SME need to be digital and adapt to the chosen software? Depending on your sector and type of company, you will need some changes or others at the hardware level.
For example, if your SME is a restaurant or bar, you might need a modern POS that integrates with the ERP or CRM that you have chosen as software. Thus, you could run the business at the local level, and also have good stock control, expense management, accounting, and more. Imagine even what greater potential your SME can have if you manage to integrate offline and online to the point that your customers can later build loyalty with email marketing actions, push notifications through an app or on social networks. In the event that you have an architecture office, it may be enough for you to renew the computer equipment or even only at the software update level. Hardware needs combined with software would come in here to respond to all your daily business requirements. It is best to consult a technician to advise you on this. This would be one of the necessary steps to digitize your SME 3. Train your people to join the bandwagon ‘All to one like Fuenteovejuna’ as the saying goes. Digitizing your SME in 2021 will be impossible if you do not have your people as allies. All members of your small or medium-sized business must be clear that the leap must be made by everyone. So make sure you motivate them and that they are well trained. It is normal that there is a certain resistance to change, especially in less technical profiles and in general among older people. eu phone number Accept that there will be an initial difficulty, but don’t settle for just any online tool. There are technological solutions that are more intuitive than others, so look for the most appropriate one so that the jump is easy, thinking in the short term and also in the long term. All in all, surely they will all have to go through a minimum training, each one depending on their tasks in the company and their previous knowledge. Also, in relation to the digitization of your company, remember that if you want to make your brand known to the world, it will be an added value if people get involved. In matters of online marketing, a large part of the engagement of companies is conditioned by the humanization of the company that occurs on social networks. For example, you can occasionally share team photos on Facebook and Instagram, or corporate events on LinkedIn. In addition, you could encourage people from the SME to actively participate in LinkedIn, publicizing events or news about your company among their contacts. Conclusion of the necessary steps to digitize your SME Today there is no excuse for not virtualizing companies, and what you have to gain is a lot, or lose if you do not. So you already know why to start digitizing your entire business, and you are also clear on how. In summary, this is the step-by-step roadmap to digitize your SME in 2021: Choose an intuitive and affordable software for each of your day-to-day professional needs: finance, marketing, product, human resources, and more. Get the hardware-level devices you need for your digital leap. Remember to train and motivate the team so that everyone makes the leap. Good luck and success with the digitization of your company!