If almost all the products are the same, they offer almost the same benefits, similar guarantees, then how to differentiate? How to be in the mind of the consumer? Why are they going to choose us? … neuromarketing may be the solution. Today we are dedicated to creating ” virtual realities for the consumer Ukraine Email List“, we generate happiness expectations so that they want our products and we do this by offering an experience to the consumer, telling them a story that offers them meaning and making them feel involved. This can give us “fear” since it could seem that we have lost our own rational autonomy and we have become victims of the environment. But nothing is further from reality, a large part of our mental processes, including our ability to make decisions, are unconscious. [box] Every second we are exposed to 11 million bits of information through our senses but we are only able to process about 50 bits of that information ( Wilson, 2002, Journal of Consumer Psychology, 2012 ).
[/ box] It is still an innate and evolutionarily necessary process to live each day or someone stops to think “how to breathe”. In this way the consumer makes decisions based on a large number of variables of which he is not aware. Neuroscience has shown that the levels of emotion and attention have a decisive influence on the purchase decision, loyalty or association of product values. At this time regardless of the format or trend we choose, if we are more Seth Godin ” the new marketing aims to tell stories, and not conceive advertisements ” or Kevin Roberts ” the brands have been downloaded. They have died ”there is one thing that is clear and we cannot forget the role of marketing is to sell while achieving the consumer’s welfare. This objective can be achieved in different ways but we are clear that we have to excite the consumer , get their attention and remain in their memory. To achieve this, we have the thermometer that we needed to pass from “your hand on your grandmother’s forehead” to know if you had a fever to the specific data, to go from Mad Men to Math Men , introducing it within the value chain as a complementary and differential tool, that is scientific neuromarketing .
The evolution of innovative tools brought from technology and science become basic in an environment in which we address consumers who not only no longer have a charming relationship with the brand, but have also become more expert, so they become difficult to handle. We can assume and try to increase the percentage of the effectiveness of our actions by incorporating these tools, thus we will achieve 2 fundamental objectives: [box type = “tick”] Internally : we increase the value of our marketing, communication and advertising actions eu phone number. Externally : we provide greater security to our clients, the same ones who have not valued creative work at times and who today need greater security in their profitability. [/ box] Although it has disruptive overtones, we are at a point of evolution in which the integration of technology and science within marketing has made us go from believing only a “marketer” due to his extensive experience to combining that experience with concrete data on the target of consumers targeted by a campaign.