On May 27, 2011, Law 13/2011, known as the Gaming Law, was approved in Spain. Australian Email Address The following year the first online gambling houses appeared on Spanish soil, which include both sports betting houses and online casinos. Since then, the number of companies in the gaming sector operating in Spain has not stopped growing. Gambling and gambling are booming. They live a moment of bonanza and it is difficult to imagine where the ceiling is for these types of games. The first litmus test that the sector will have to face is the reform of the Gaming Law, which will shortly be taken out by Alberto Garzón’s Ministry of Consumption, on which this activity depends and which was previously regulated by the Ministry of Finance through the Directorate General for the Regulation of Gambling (DGOJ). Until reaching this state of success, bookmakers and online casinos use, like any company, marketing actions that allow them to gain new users and retain existing ones. Let’s look at some of them to understand bookmaker marketing. Bookmaker Marketing Advertising Advertising investment is one of the best ways that exist to position oneself in the market and to remain present in the minds of citizens. Gambling houses have learned to get the most out of every euro they spend on advertising their companies and a key element that has allowed optimizing investment has been advertising segmentation, since we are talking about an activity that is aimed at a very targeted target. specifically, especially that of bookmakers, whose main users are usually people who like sports.
The presence of betting houses and casinos is so notorious at this time that many politicians, consumers and citizens expect their advertising to be limited in some way. What is clear is that it is very difficult to go a whole day without having seen an ad related to the game. Welcome bonuses and promotions One of the most common ways that gambling houses approach players is through special offers, which include welcome bonuses and promotions. Welcome bonuses are intended for users who register on a gaming platform for the first time. There are different types of welcome bonuses and each player must study the market and the different offers and stay with the operator that, among other things, gives them the best welcome bonus. In general, it is usually an additional Australian Email Address amount of money to add to that initial deposit that new registrations have to make, but they also sometimes include spins and guaranteed plays, extra spins … To redeem the welcome bonuses, in general, you have to meet a series of specific requirements, such as making a minimum number of plays. Promotions and special offers are dedicated to building loyalty of users who have already made at least one deposit. The objective they have is that the players make new income and continue playing with the gambling house in question. These tend to be similar to those offered by welcome bonuses and usually have similar, if not identical, withdrawal conditions.
E-mail marketing The e-mail marketing is the evolution of an old technique, but effective time: the mailshot. Today, with emails, the effectiveness of this technique and the speed of response have increased dramatically, while allowing the costs of action to be considerably reduced. Again, segmentation becomes a fundamental element when it comes to obtaining better results. Email marketing makes it possible to bond with users and make them become regulars. The communications are varied: from the classic welcome email that users receive eu phone number when registering on a certain platform, to the birthday greetings of bettors and players, through information on special offers, irreplaceable odds, spins and free spins , new games available … Of course, it is a great way to gain presence, not to let users forget about these platforms. Social media Online casinos and bookmakers are aware of the power and strength of social networks and that is why they also use them to reach all audiences. The objective of these companies is to viralize their content and their offers so that they become more and more present in society. Retweets, forwards, shared content are the word of mouth of our days and it is already known that there is nothing better for fame than the fact that they talk about you.