The idea of investing in a commercial campaign of a traditional type is sometimes uncertain in terms of time and cost to spend to obtain results. Instead, the Internet offers precise and analytical control tools , capable of measuring online marketing investment effectively. This is a great advantage, especially for those who are used to advertising in the more traditional way (through printed material or advertisements on television and radio). In fact, a commercial campaign, both traditional and digital, requires first of all careful Sudan Email List evaluations to define our objective, the way to present ourselves (or present the product) and the most appropriate channels to use. In addition, it is very important to consider the expenses and the return on investment that is expected to be obtained from them. How to do? The investment monitoring tools offered by the web are various and among them there are some provided by Google itself. The most useful is undoubtedly Google Analytics , a service that allows us to monitor our site traffic for free. More precisely, Analytics is capable of collecting traffic data to the website whatever the source: [box type = “tick”] Organic From an Adwords campaign, Direct, Due to Google Shopping Any other web marketing action that we have carried out .
[/ box] Furthermore, the most interesting thing is that we can have the data that refer to both the long and the short term, analyzing at the same time a few months or just a week. This last aspect in particular is essential to accurately measure our way of doing online marketing and our investments. Through graphics and last minute data we can know in real time the success of our actions and judge if they are bringing us the expected results. [box] For example, if we are promoting our site through search engine optimization actions, Analytics allows us to immediately find out if the traffic to our web portal is generated in this way. Or, if we are implementing a Google Shopping campaign, this useful tool tells us how many visitors have come to our website through it. [/ box] Another precious tool is Google Adwords , a program that informs us about the number of conversions made in relation to the volume of traffic on our portal.
These data are of fundamental importance for an e-commerce site: [box type = “tick”] Know how many of the people who have come to our site end up buying something Find out if these came from Adwords Other online marketing actions [/ box] All this allows us to understand if our eu phone number efforts are going the right way or, on the contrary, if it is better to change strategy. The monitoring systems that we have just described allow us, when necessary, to intervene suddenly to improve our strategies: if we realize that a certain action does not provide the desired results, we can interrupt it and focus our efforts in different directions. Although at first glance this benefit may seem a bit banal, the real advantage can be understood by comparing web marketing with a traditional commercial campaign.