which he founded together with the youtuber Professors EDU Email Addresses Wismichu . He has also published three books: Of the worst, the best: Auron’s advice where he answers questions that have been asked throughout his career as a youtuber; AuronPlay, the book , which I published in 2016 and is an autobiography; and finally, Hater’s Game , his first novel, Professors EDU Email Addresses which was published in 2017. On the other hand, during the quarantine of 2020 he dedicated himself to selling masks under the AuronMask brand. We have long talked about leads and their importance in any online marketing strategy, especially in eCommerce. We then mentioned ‘lead nurturing’ as Professors EDU Email Addresses a key strategy in relation to leads that we would talk about more extensively. And since what was promised is debt, today we are going to dedicate the post to talk about lead Professors EDU Email Addresses nurturing. If you have read previous posts of mine, you already know that using English names in marketing is something.
I do not get along. marketing language Face that is left to a client when you say “we are going to improve engagement using a lead nurturing strategy” Professors EDU Email Addresses Things not to proceed origin of the world of marketing but sales, mostly in SMEs, where if you tell a customer “we will improve your performance digital to get more leads and increase ROI Professors EDU Email Addresses ‘the answer you get is: What than? or ein ?. However, I break a spear in favor of lead nurturing being called that and not “lead nurturing” or worse yet, “lead nurturing”, Professors EDU Email Addresses which would be stepping out of the pan to fall into the embers. So let’s leave the name as it is. What is a lead? A lead is a potential customer, understood as one who has shown interest in the products or services we offer. If we had a physical store.
A lead would be the person who visits the store and asks us for a product but has not yet decided to buy it. We could say that it is the intermediate step between the target audience to which we direct our message and Professors EDU Email Addresses the final buyer. This is someone who has filled out a form, answered an e-mail marketing campaign or interacted with us through social networks , and who “takes the lead” with respect Professors EDU Email Addresses to the rest of the public eu phone number to be interested in us. What is lead nurturing Well, as its name suggests, leads must be fed if you want them to remain leads. It is just the opposite of what happens with trolls (don’t feed the troll, my friend). Remember that a lead is someone who has shown enough interest Professors EDU Email Addresses in our eCommerce to leave us their contact information (email, social networks, telephone, etc.), usually through a registration form.