Elmo Lewis in 1898, a classic in the world of VP Audit Email Lists marketing and sales that is still valid today. However, capturing the attention of consumers is increasingly difficult in a society where content is abundant and immediately available, and this makes the effectiveness of the AIDA model increasingly questioned. If we add to all this that consumers are VP Audit Email Lists constantly bombarded by advertisements, it is clear that new strategies are needed to connect with potential customers. This is why many of the classic digital marketing strategies have stopped showing results . So what can brands and companies do to connect with their potential customers? Leverage content VP Audit Email Lists creators who have already captured the attention and trust of their audience. According to Experticity , ” 82% of consumers would buy on the recommendation of a content creator VP Audit Email Lists.” Digital Marketing Institute states that « 86% of women read recommendations on RRSS before making a purchase and Influencerhub.
These are just a few VP Audit Email Lists of the published studies that talk about the power content creators have and their real impact on their audience. Boost Marketing , the new methodology that allows you to connect with users in a VP Audit Email Lists more effective way Unlike influencer marketing, where ephemeral agreements are proposed, or affiliate marketing where there does not have to be a relationship between brand and affiliate, boost marketing proposes the creation of a community of content creators . This community is achieved when quality relationships VP Audit Email Lists are cultivated between the brand or company and the content creator through the creation of mutually beneficial collaboration agreements. To create a community of content creators that really deliver results, the six phases of Boost Marketing must be applied: Define the strategy Identify content creators VP Audit Email Lists Propose mutually beneficial collaboration agreements Let content creators create and publish Amplify the content that has had the best organic results Thank the content creators.
The fifth phase is undoubtedly one of the most interesting for marketers, since it is based on identifying the publications that have had the best results in an organic way VP Audit Email Lists and amplifying their reach through ads. In this way, consumers will no longer see brands advertising themselves, but will see content creators they know and trust sharing their VP Audit Email Listsexperience with the brand. Best of all, these types of campaigns tend to have a much lower CPC and CPA than conventional campaigns. The creation of these agreements with content VP Audit Email Lists creators and the implementation of each of the phases of the boost methodology in growth strategies is possible thanks to Digital Boosters, marketing professionals eu phone number who are the link between brands and creators. of contents. To prepare these specialists in boost marketers, the Digital Booster School presents the first official training on amplification marketing that is available to all those looking to stay two steps ahead of the most effective strategies.