Comedy and dance dominate TikTok Tiktokers Jewellers Emails have been able to make good use of their time on the platform: 17.3% report recommending brands or services in their publications from one to four times a week, while 5.7% do so once or more a day. The influence on the purchase decision is such that, according to the study, 67.9% of respondents claimed to have bought a product after seeing a post from someone they follow, which confirms the effectiveness of influencer marketing in TikTok. TikTok launches its lead capture tool to help brands get registrations If you have entered TikTok you know: the most popular content is comedy (70.4%), and one of the most used hashtags is #comedy. And beyond the content of a comic nature, dance tiktoks are another of the most popular genres on the social network (58%). In addition, tutorials (48.4%), and challenges (42%),
are positioned among the popular and viral content that both content creators and brands take advantage of to conquer young people. the tiktokers More than half of tiktokers follow 5 brands Brands have known how to adapt to this new entertainment: 50.7% of users follow less than 5 brands on the social network, while 29.2% follow between 5 and 10 brands. Jewellers Emails And this is a figure that the study expects to continue to increase, as more and more companies start their marketing campaigns on this platform every day. By sectors, fashion (83%) and beauty (80.8%) are undisputed leaders among tiktokers and brands that have known how to adapt their content to microvideos. TikTok to become a leading influencer platform Regarding the interaction rate, it is notably higher than in other social networks: 87.1% of those surveyed affirmed this, in addition to the fact that engagement works differently since it does not depend on the size of the profile’s audience.
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