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Telemundo creates content platform aimed at millennials

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Telemundo creates content platform aimed at millennials

The Telemundo television network has enormous convening power in social networks, with almost 60 million fans and followers, and now it wants to share its experiences with brands.  AdWeek magazine reported that NBCUniversal Telemundo Enterprises is launching a new digital marketing and native advertising strategy called Co-Lab to help its partners and brands better reach millennial audiences.

“You are going to create branded content for advertisers, but in an organic way,” Borja Pérez, senior vice president of social media and digital media at Telemundo told the Austria Phone Number List publication. Pérez pointed out that the key to reaching what he calls Generation M (Millennial, multicultural, mobile), is to have content that is native to social platforms. “The only way to attract and grow audiences on social networks is by offering them content that is made and customized for those platforms.”

With Co-Lab, brands will be able to take advantage of the Hispanic talents who work for NBCUniversal Telemundo, many of whom have thousands of followers on social networks, to create different types of content from animations to short films and video series.

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In a statement, the company stated that “The unit will provide industry best practices and ideas for the development of video content, anchored in marketing strategies and consumer hot spots. Marketing professionals and advertising agencies will be able to participate in co-creation processes Brother Cell Phone List with various influencers and personalities, and take advantage of the multicultural experience of NBCU Telemundo with its more than 60 million fans and followers on social networks ”.

In conjunction with NBC, Telemundo will sponsor the presidential debate between Republican candidates for the United States presidency on February 26, 2016 at the University of Houston

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