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TCPF, the proposal with which IAB Spain wants to lead the new post-cookies era

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TCPF, the proposal with which IAB Spain wants to lead the new post-cookies era

And development of Medicare Insurance Leads the advertising market both inside and outside the country. Being an association closely related to online advertising, the disappearance of third-party cookies poses Medicare Insurance Leads a serious problem for its associates. For this same reason, it is developing its own proposal to rescue the digital advertising industry in this new era that prioritizes privacy. This proposal is called the Transparency, Consent and Privacy Framework, or TCPF for its acronym in English and Medicare Insurance Leads consists of the creation of a universal ID for unregistered Internet traffic , which will allow users to browse partially anonymously. The board of directors of IAB Spain has created a specialized body of work for the development of this new solution, which is under the name of Innotech . This group is made up of the Medicare Insurance Leads following experts in the advertising and digital Medicare Insurance Leads sector: Manuel Merino , COO of Rich Audience. Salvatore Cóspito , CDTO of Datmean.

Xavi Garrido Medicare Insurance Leads, Audience & Programmatic Director of Prisa Brand Solutions. Agustin Pérez, CEO & Founder of Sibbo Ventures. Mikel Lekaroz , CEO Adbibo / Next14 and Member Medicare Insurance Leads of the Board of IAB Spain. At the moment this solution is still under development, basing its technology on the TCF, or IAB EU transparency and consent framework Medicare Insurance Leads. The Innotech team is also in talks with other industry associations. According to what Lekaroz exposed to the Exchange Wire portal , these collaborations will allow the product to be brought to market in less time. “At the moment the Board of Directors of IAB Spain has approved its development and Medicare Insurance Leads we are currently discussing with other associations in the sector to confirm their participation in the project. To speed up the project, the most logical thing is that a public limited Medicare Insurance Leads company be set up as soon as possible, by the largest number of associations in the sector.

Medicare Insurance Leads
Medicare Insurance Leads

We are still debating Medicare Insurance Leads the governance model, which will likely include specific advice on legal, technical and business issues. ” How TCPF will work As Lekaroz explains, “TCPF is conceived as an identification solution for unauthenticated traffic, something that most of the solutions proposed for the gradual Medicare Insurance Leads elimination of third-party cookies do not allow. The flow begins in the CMP (tools that collect the consent of the user) where the user gives his consent for the Medicare Insurance Leads generation of a pseudo-anonymous universal identifier. The user is then redirected to a separate central domain where the random ID is generated in the form of a first-party cookie Medicare Insurance Leads and then returned to the local domain where the ID is synchronized. You need to designate a data controller for the central domain. ‘ As we mentioned earlier, this solution consists Medicare Insurance Leads of creating eu phone number a universal identifier for users not registered on the web.

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