Spain.- Countries such as the United Kingdom and the United States have high levels of smartphone penetration that continue to grow, however Spain has surpassed them this year, reaching 83 percent of smartphone penetration among its population. Related notes : Chinese city opens a ‘phone channel’ for passersby who use smartphones […]

Buenos Aires, Argentina.- Tips to ensure that the recipients of your email do not consider you as spam and close the doors to their mailboxes. What to put in the subject. Texts or images? What time? Sending information about your brand to your clients (current or potential) through email has several risks. That they are […]

The most important event in digital marketing began at the Chapultepec Cultural Forum. Mexico DF.- The third edition of the National Congress of  Uruguay Phone Number List Digital Marketing, # CNMD2014 , began at 9:10 in the morning of this Wednesday, November 12, at the Chapultepec Cultural Forum, where the […]

International. For people who have looked at an instruction manual for this brand of Swedish origin, the squiggle on a white background of the man who helps to put things United Arab Emirates Phone Number List together will not be entirely unknown. However – as a way to pay tribute […]

Mexico.- Business models are changing thanks to technological advances, more and more companies are using new ways to sell their products and services to consumers. María Teresa Arnal , from Clarus Digital, gave an overview of current trends in this area during the 2014 National Digital Marketing Congress. More related […]

The Polish vodka Oddka landed in Argentina and, of course, has already chosen an agency to carry out the strategic management of its social networks. Room23 will have the challenge of introducing Wit Oddoski, the two-dimensional character that is the center of the brand image. From the hand of the […]

Mexico.- The relationship between consumers and brands has changed dramatically thanks to technology. Today each brand faces new challenges and opportunities to connect with the consumer and what it does is more important than what it says , as Matías Perel pointed out at the 2014 National Digital Marketing Congress. […]

Mexico City . On November 9, the Nestlé company joined the international companies that failed in their communication strategies through social networks. The bad joke of Crunch México through its Twitter account – where they mocked the disappearances of the 43 young people from Ayotzinapa – cannot be described as […]

International. In addition to launching an ingenious advertising spot, the creative agency DDB in Brussels decided to attack evil directly at the source and introduce the ‘Don’t Thailand Phone Number List Google it’ campaign in the 100 most frequent searches – related to symptoms and ailments – of the popular […]

México, DF.- Online commerce in Mexico has grown in recent years, largely due to the emergence of new options that mainly offer security in financial transactions, both for consumers and companies. More related notes: The 3 challenges for retailers in eCommerce eCommerce platforms, an option to become a zombie Pepsi […]

Mexico.- Currently, brands must consider in their strategies the creation of trends among consumers , something that is achieved with analysis, research and transmedia Switzerland Phone Number List content , as stated by Juan Arteaga , from Llorente & Cuenca, during the National Congress of Digital Marketing 2014 . More […]

International. GoPro is a company that has practically not had to invest large amounts of money to make its campaigns successful. From small but successful promotions (viral videos) to reaching outer space to star in experiments with NASA, all-terrain cameras are entering a new adventure: the dissemination of 4K quality. […]

International. November has been distinguished by two things; for being a month of weird mixes in products and disproportionately driving candy sales around the world. For that reason, a publishing house decided to incorporate both elements – plus a good dose of literature – in its latest advertising campaign. International . November has been distinguished […]

Nostalgia is a sentiment that advertisers turn into a lucrative marketing tool. Now it’s taken advantage of by Honda featuring the favorite toys of those who were children in the ’80s: Skeletor, Jem, GI Joe, Gumby and more in their Christmas campaign videos. INTERNATIONAL.- The homesickness is a feeling that […]

International. After a couple of updates and months of insistence from users fed up with using services like ‘AdBlock’, YouTube decided to enter the game of premium South Africa Phone Number List services and launch its Music Key beta application, which will allow users to get rid of the advertising […]

México, DF.- Social networks are a perfect communication channel for brands to establish an adequate relationship with their consumers, as long as they establish a strategy that is the most suitable to generate beyond the promotion of a product or search for one buys. More related notes: Which of the […]

Mexico.- The big issue of Big Data is knowing how to ask the right question after collecting and analyzing the large amounts of information that can currently be obtained from consumers and it is also changing the profile of marketers , so said Charles Chaumonton, vice president of Pepsico marketing, […]

With topics such as e-commerce, generation of consumer trends, challenges for brands in the digital environment, innovative business models and more, it was successfully held on the first day of the 2014 National Digital Marketing Congress. We show you a gallery of Photos. Mexico.- With topics such as e-commerce , […]

It took almost 20 years for Redmond to correct a bug that was in their operating system and that mainly affected security. It took almost 20 years for the Redmond team Saudi Arabia Phone Number List to correct a bug that was in their operating system and that mainly affected […]

One of the fundamental premises for brands is to achieve emotional connections with their consumers, Alex Corona spoke about this at # CNMD2014. México, DF.- Marketing Russia Phone Number List has a mission today, to generate emotional connections that are strategic at the same time. Provoking happy, sad or angry […]

International . The evolution and development of man has historically been marked by technology. At the time, some of the tools we have today – and many people take for granted in their everyday lives – meant hours of research and sacrifice for the world’s most creative minds. For this reason, the PSFK  portal was in charge of interviewing […]

The YouTube video platform is an excellent option for small and medium-sized businesses looking to attract customers. México, DF.- According to the platform’s own data, YouTube reports that its users consume an average of 300 million hours of videos per month, which makes it clear that audiovisual materials are of great interest […]

Making mistakes on social networks can be extremely costly for companies, so you must have a plan of how to react if you “screwed up”. México, DF.- The issue of how delicate it is to talk about certain issues on social networks, mainly by brands, was debated these days before […]

Spain .- 64 percent of Spanish Internet users would accept online video advertising with the condition of obtaining free content, as can be seen from the II Annual Study of Connected TV and Online Video, prepared by IAB Spain together with Viko and Smartclip, to analyze trends and evolution of […]

Hand in hand with great speakers, the second day began at the 2014 National Digital Marketing Congress (# CNMD2014) organized by Merca2.0. Mexico DF-. From Philippines Phone Number List the hand of speakers such as Juan Carlos Zaragoza, in charge of media planning for Televisa; Fernando Ortiz, marketing director at […]

Mercedes-Benz and Nintendo developed a commercial that capitalizes on the recognition that both brands have in their respective industries. Japan.-. Combining the popularity and strength of two brands is one of the most effective techniques to place yourself in the mind of the consumer Peru Phone Number List in a […]

Mexico City . One of the most popular concepts in 2014 in the marketing world was the second screen . This phenomenon – which occurred alongside the exponential growth of mobile technology on the planet – frames the idea that television is the main axis that guides audiences towards new […]