An effective branding strategy is one that manages to transmit the values of a brand by creating an emotional bond with the customer. In the process of creating a brand or branding , those attributes or tangible and intangible differentiating elements are defined that provide the brand with a concept and make it an experience. Let’s see that you must have a good branding strategy to generate attachment among your customers. But, first of all, do you know what branding consists of? Bosnia and Herzegovina Email Lists In this article I tell you what this concept is really about, the types that exist and the advantages it offers, as well as the steps to define your brand correctly. Finally, the techniques that in my opinion can help you create a brand feeling in your community. Shall we start? Consumers are exposed daily to millions of advertising impacts that can be annoying. The situation of the companies, therefore, is the following: “They need to find a way to impact their customers without overwhelming them.” Therefore, its objective is to be the impact that is remembered, that is, that the client retains the brand and positions it in his mind according to previously defined values. To be a ” lovemark ” it is essential to find an extra value that creates a link with consumers. By “lovemarks” we mean brands such as Apple or Harley Davidson, which have managed to create a brand feeling. Branding is defined as the set of processes that are carried out for the construction of a brand and its subsequent management. They define the values, vision, mission, visual identity and communications of a brand. Therefore, branding encompasses both the part of the brand that allows us to identify it with the product or service, as well as the set of sensations, perceptions or experience that it generates and that will make it position itself. Types of branding strategies You will surely be interested in working on the branding of your company, however, it is convenient to know that there are other types of branding with which we can complement our strategy: Personal branding Personal branding has been an opportunity for very active users on social networks such as “bloggers” or “instagrammers”. Their success lies in the fact that they have managed to sell a lifestyle, desired by their millions of followers. Many fashion brands prefer to contact influencers to broadcast advertising spots on television, in addition to the cost, because they will surely reach a more segmented audience interested in their brand. It could be defined as the construction of a brand focused on employees, that is, the management of the opinion or image that is projected in the face of both future and current workers.
The objective of this branding strategy is to get the staff of a company to become a prescriber of the brand in order to attract talent to the company. Corporate branding This typology is what companies work to create a brand feeling in their audience. 3 advantages of a branding strategy A brand that becomes a “lovemark” has a number of advantages over the others: 1. Customer loyalty Purchases are made with or without emotional attachment. This is a fact. Therefore, customers who do not have any link with the brand will be more willing to change their option if another company offers them products with better attributes. Customers with a brand feeling are more likely to repeat the purchase. 2. Bosnia and Herzegovina Email Lists Increase in prices Like a customer with attachment to a brand, it is easier for them to buy again from that same company, they will be willing to pay more for their products, as long as, as mentioned above, a concept or experience surrounds the brand. When there is an attachment, the customer is willing to pay anything for a new product of the same. The perfect example of this is Apple. 3. Generation of engagement As I mentioned before, the objective of a branding strategy is to make a brand transmit emotions, perceptions, etc. If the strategy is effective, we will be able to strengthen ties with our clients and generate a bond with them that will make them interact with us. 2 steps to carry out a successful branding strategy Market study for your branding strategy When creating a brand, even if we only have a slight idea of what we want to do, it is essential to carry out a market study in which the main competitors, the sector, our target audience and the company itself are analyzed. that is, our strengths and weaknesses. More than target, we must focus on a buyer person and analyze their tastes, preferences, habits … get to know what motivates or drives them, that is, what are their needs or “pain” and their “driver” or motivations that lead to start the buying process.
Branding strategy: brand definition At this point we must define both the corporate identity of a brand and the visual. These concepts tend to be used interchangeably. For this reason it is important to remember that: – Corporate identity is nothing more than the reason for being of an organization, that is, the sum of its characteristics, values and beliefs. – The corporate visual identity are those visual elements that we define based on the values with which we feel identified as a brand. It could be said that it is the logo design, the naming process, the selection of corporate colors, slogan, etc. – And finally, the brand image is something external and that we cannot directly control, it is what the public really thinks of us as a brand or company. 3 techniques to complement your branding strategy After the process of building a brand, it is necessary to manage its communication. If we want these to acquire a more human tone capable of strengthening the relationship with our clients, we can use the following techniques: Search engine optimization Above all eu phone number, if the brand is recently created, a search engine positioning strategy will help us attract new users. If we carry out a web positioning strategy through off-page SEO and on-page SEO actions, we will achieve top positions in the search engine and be there for when users search for us. Content of value for your readers One of the advantages of content marketing is that, if we correctly define our buyer persona , we can attract an audience interested in our products or services. Writing articles about concerns or interests of our buyer persona will allow us to get closer to them without being annoying. One content strategy may be to create informational content about our products or services. Make email marketing more humane E-mail is a tool used to a great extent for the exchange of information between users and for their training. In other words, many users subscribe to the one-page newsletter because they find the content interesting or practical and want to be up-to-date. This second utility is the one that interests us the most. Through a mailing marketing strategy in which a newsletter is sent, we can keep our subscribers updated in terms of content and strengthen ties by creating different newsletters. By different communications we mean to include interesting anecdotes, day-to-day situations in the company, etc. The idea is that our subscribers can feel identified with us, thus generating a link with our audience. This strategy should be complemented with fun social media posts such as “memes”, “gifs”, etc. I hope I have conveyed to you the growing need to communicate that brands have today, that is, the importance of interacting with their audience. If you have any questions or comments, feel free to leave us a comment. Brand concept. The meeting at the white tablet office from Stoat Photos