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This figure is derived from the comScore MobiLens study, which shows how this 83 percent of Spain exceeds 75 percent of the United States or 73 percent of the Vietnam Phone Number List United Kingdom in using a Smartphone among those over 13 years of age. These data are consistent with those of another study carried out by eMarketer, in which it figures the penetration of smartphones in the Iberian country at 85.4 percent, only surpassed by that of countries such as Denmark, Finland and Norway.
This impressive use of smartphones in turn has interesting implications for mobile advertising in Spain, even though this type of advertising investment has been low to date. This is attributed to recent economic factors, such as the economic crisis from which it is just recovering. But that is expected to increase in the coming years.
Countries such as the United Kingdom and the United States have high levels of smartphone penetration that continue to grow, however Spain has surpassed Brother Cell Phone List them this year, reaching 83 percent of smartphone penetration among its population.