In this eleventh installment of Marketing Pills , we enter into such a current Slovenia Email List debate, Social Networks, quantity or quality of followers? The answer seems obvious, but there are still brands that base their communication on the thousands of thousands of followers that make up their community; regardless of whether they are active, share, add value … The solution, seek dialogue, shared relationship and bidirectionality with our community. In just 2 minutes, answer the question Social Networks, quantity or quality? Discover all the keys to this question by pressing play. Look, I’m going to download the video to my mobile (in case I don’t have access to data somewhere) and when a client wants a social media strategy, I put it on them and it saves me saliva.
A consequence derived from this approach is the importance of engagement, since for example on Facebook it conditions the visibility of our content: it is useless to have thousands of fans if nobody interacts with our content (I like articles or images, comments, share your wall …) I think that they will also go there if the shots with Google indexing do not go, especially now that it will show results from Twitter. I can’t agree more with the video. The truth is that it is one of the most difficult things to make some customers understand. Many times it is thought that having many followers there will be more opportunities to sell, but what is the use of having followers who do not even read the publications and do not interact with us?
Another thing that I try to explain is that in social networks it is better not to be so short-term, the long-term benefits of generating a relationship of trust with them are much greater than simply promoting products . In any case, I believe that this requires a change of perspective in relation to eu phone number the marketing that has been done, and it is a process that is slowly beginning to take place. Initially, coverage was sought with CPM and later when the impacts did not obtain conversion and only made a mark, it was switched to other models (CPC, CPL, CPA, etc.) demanded by an advertiser in a hurry. In social networks very similar. For years it has been sought to have many followers since this was the success indicator of a fanpage. Starting from this premise, and luckily, in SMO we found a market accelerator called Facebook, which is capable of limiting the reach of YOUR publications * (such as fanpage) if it considers that they are not of interest to the user, and sweeping and deleting of your low-active user accounts, as it has been doing since March.