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Snapchat stops producing original content

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Snapchat stops producing original content

The Snapchat communication app is one of the emerging branded content platforms that has gained great popularity. For a long time it has had its own channel in which it shows original content, but it seems that it will close the department in charge and leave everything in the hands of publishers and advertisers.

The only communication app that has grown considerably this year, especially among young people, is Snapchat , which already exceeds one hundred million users in the Bahrain Phone Number List world and at the speed at which it grows it could even exceed the 300 million users next year. has Twitter. One of the features of Snapchat is a section called Discover in which there are publisher channels such as Buzzfeed, Cosmopolitan, Daily Mail, CNN, Bleacher Report, National Geographic, IGN, Mashable, among other media that also sell advertising space to brands in form of branded content.

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The Snapchat channel no longer appears in the Discover section. Image: Snapchat app. During the last few months, an original Snapchat channel could also be seen , which showed the image of the ghost of its logo and had content such as games, superficial notes and news of the service. According Brother Cell Phone List to a report from The Verge, Snapchat confirmed that it will close its original content department and even the area manager, Marcus Wiley, has left the company.

What is causing the change in Snapchat? On the one hand, it leaves the space to one more publisher and, on the other, it will leave the content of this area in the hands of media companies specialized in the subject of branded content. Snapchat has other user-generated content products, such as Live Stories and event filters, that it has learned to successfully market to powerful advertisers.

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