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Smart strategy: Mario Bros, the new protagonist of Mercedes-Benz

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Smart strategy: Mario Bros, the new protagonist of Mercedes-Benz

Mercedes-Benz and Nintendo developed a commercial that capitalizes on the recognition that both brands have in their respective industries. Japan.-. Combining the popularity and strength of two brands is one of the most effective techniques to place yourself in the mind of the consumer Peru Phone Number List in a solid way. This formula has been used by many firms, which are looking for a way to get the most out of their assets with the intention of growing their presence in the market.

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This formula is now replicated by Mercedes-Benz and Nintendo , brands that, taking advantage of the launch in Japan of the GLA 180 Crossover SUV vehicle , developed a spot that capitalizes on the recognition that both brands have in their respective industries.

In this alliance, both brands win since, on the one hand, the automotive firm manages to transmit its message through characters that have been part of popular culture in a large part of the world, with which communication achieves closeness not only with the target audience Brother Cell Phone List but with secondary segments; while for Nintendo this collaboration is beneficial to endorse the position it has in the heart of the consumer that its glory years in the 90’s gave it. It is worth mentioning that in just three days the video already has more than 624 views on YouTube.

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