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Sephora and Clinique among the first brands to try Facebook’s Live Shopping Fridays

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Sephora and Clinique among the first brands to try Facebook’s Live Shopping Fridays

Fridays will be live shopping on #Facebook: Pharmacy Database  the social network launches Live Shopping CLICK TO TWEET Live video purchases are gaining ground Live video shopping was launched on Facebook last summer, and after a series of tests and the momentum they have gained due to the lockdown, big brands have decided to adopt this format. This is how the new Pharmacy Database Stores work on Facebook: live shopping, augmented reality and alliance with Shopify “ECommerce has made the shopping experience incredibly convenient,” says Yulie Kwon Kim , Product Leader at Facebook App Commerce. “So when the customer has a need, they take out their mobile, buy Pharmacy Database and their order is on the way. But shopping is not “shopping”, when people look at windows to see what is new, to entertain themselves. They discover something great that they did not know Pharmacy Database. When people “go shopping” they often want to hear a live person, receive suggestions, and see the product in context .

So more and more people discover and decide what to buy through social networks ”. Facebook also claims that almost three-quarters of consumers around Pharmacy Database the world get inspiration for their purchases through Facebook, Instagram, Messenger and WhatsApp, and almost two-thirds of them agree that social networks have become as important Pharmacy Database as other sources of information when making the purchase decision. Media Markt, the first major retailer to launch live streaming commerce in Spain Facebook will expand its live pay-per-view model to sporting events In fact, for Facebook, its streaming shopping platform could serve as a significant source of income, Pharmacy Database as it does in its pay-per-view event model. Mark Zuckerberg’s social network wants to expand its commitment to live with live paid events , expanding it towards sports. In this way, little sports leagues and even some colleges or high schools could charge during the transmission of their events Pharmacy Database on the social network,

Pharmacy Database
Pharmacy Database

just as it is done in a pay-by-cable event. According to Facebook , since its launch last August, live payment events have been available in 44 markets worldwide Pharmacy Database, and if we consider that Facebook has 2.85 billion monthly active users and 1.8 billion daily active users , this feature could be quite far reaching. For now, content creators receive 100% of the Pharmacy Database revenue from tickets to a live paid event , but this period will end in August as eu phone number Facebook will apply charges, once companies are given a break due to the crisis caused by the pandemic. Pharmacy Database With this, it is possible to further expand the reach of the campaigns, by bringing together the audience of the different participants. This feature is great for creating discussion Pharmacy Database, as you can bring together different influencers with different points of view. Also, it is a good option for multi-brand interaction campaigns.

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