When we design an online marketing strategy we must, among a thousand other factors, Catalan Email List take into account the development of actions aimed at enhancing and promoting the SEO (search engine optimization or search engine positioning) part of our platform or web portal, whether it is a blog, a corporate website or an e-commerce business. In this sense, one of the best strategies to do good SEO is to apply marketinian common sense, if you have read well, apply it to everything that our web project touches, that simple, common sense !!! Following this maxim, believe me, things will go well for you … but let’s not advance events. Without going into the more theoretical part and recovering an article by Tristán Elosegui that makes it very clear, we can affirm that [box] “… SEO is the art of preparing a website so that it is more understandable and more relevant to search engines, getting more traffic from keywords, words relevant to the activity of the web” naturally “. ” [/ Box] Therefore, SEO techniques and actions do not seek any other objective than to be able to generate traffic to the web, traffic that in turn leads to conversions, of whatever type (sales, leads, downloads …), which will ultimately increase the relevance of the web within the network.
Common sense in SEO Now let’s use common sense. How should my website be so that a potential Internet user will be satisfied? Let’s think … tick tack tick tack … come on, time is running out … [box type = “tick”] Perhaps we could start by having a functional, simple and clear design (the exterior), based on a transparent and functional architecture and code (the interior), that make the web “usable” , easy to navigate, with accessible, visual information … using the latest programming technologies (for example html-5) and to curl the curl, which could be viewed on any support (laptops, tablets, mobiles …), and all with a responsible design… [/ box] What do you think? Well, this is optimizing our website, the first basic pillar of SEO. And now what is it? … Let’s re-apply marketinian common sense; if we have the container, the structure, it is evident that we would lack the content. This can be in various ways: – Written: in post or article format, report … – Images: photos, infographics, photomontages, graphic designs … – Videos: in all formats – Podcast A website to be of interest must generate relevant content for a specific target audience, because it coincides that the digital world is free, accessible and free; and by now millions and millions of websites coexist … If you want to stand out from the rest of the competing websites, your content must be interesting, relevant and must be well constructed. It is logical that if I do not communicate clearly, the sender-message-receive
r equation does not work. [box type = ”tick”] So when we produce content, please take the time it deserves to produce it consistently. If it is written, let us use a “prose” and an enriched and careful methodology that will give value to the content. Common sense dictates that we put a headline eu phone number, a subtitle (the famous H2), a summary sentence at the beginning that synthesizes what I am going to find and a conclusion at the end (this is first-year journalism). If we talk about a specific topic, when writing or recording ourselves on video or podcast, the narrative development itself will cause the keywords to be incorporated throughout the text, since we will make references to them yes or yes. It is recommended that we use synonyms, words and phrases that are related to the central theme, without spelling mistakes, with punctuation and accents, without excessive repetition of terms so as not to be repetitive and boring.