Instagram The brand colors Instagram are a gradient of colors ranging from blue to yellow, to purple, magenta, red and orange. The predominance of warm colors is no coincidence, as the brand seeks to convey warmth and energy through its brand colors. Likewise, the Czech Republic Email List variety and intensity of the tones reflects the strength of the color in the application. Mastercard Mastercard chose red, orange and yellow to be part of their logo, However, for their visual communication they use black, gray and orange predominantly. Despite the simplicity of the logo, two intersecting circles, the colors have made this simple image become the icon that represents the organization. Recently, Mastercard Czech Republic Email List decided to remove its name from its logo and leave only the two intercepted circles, something that only a company with strong branding is capable of doing. Airbnb Although the logo is a shade of pink, known as rash, Airbnb’s color palette is much broader, it also has a water green, an orange and two shades of gray.
What is the role of ROAS in digital marketing?
These colors are present on the brand’s website, in advertisements and in communications on its social networks and the combination reflects joviality, avant-garde and at the same time simplicity. Source Brandeis How to choose your brand colors? Before effectively Czech Republic Email List defining your company’s brand colors, it is important to establish the identity of your business . Colors will be a reflection of your organization, therefore, you must first understand what values and messages you want to convey. Once you have a well-defined brand identity and you know what each of the colors represents, you can start choosing the best alternatives. Are you ready? So, follow the next steps. Choose your primary Czech Republic Email List color The primary color can be the one that most identifies with your business according to its meaning. Remember that you can choose a different shade that is unusual if you want to give your brand a more innovative air.
What is the difference between
However, if you prefer to give your brand a more classic look, you can use a more traditional color. Sets secondary colors When you have already chosen the main color, it is time to choose the secondary colors. It is important that in addition to Czech Republic Email List thinking about the meaning of color, you also focus on aesthetics, so that there is harmony in your combination. To choose the secondary colors you can follow the following criteria. chromatic circle Analogous colors Analogous colors are those that are close to each other within the chromatic circle . These reflect greater harmony and produce more classic and traditional combinations. For example, if your main color is purple, the closest colors would be blue and magenta.