What do you have to offer for a potential partner to match a backlink? There may be several options: Content: quality content that your partner will want to show to his buyer persona . Data: data that is new to the market, for Cameroon Email List example, a survey that your company has conducted. Product: offer a free month of your tool in exchange for a link, for example. Service: the same as the previous one, but offering your service or part of it. Authority: The authority of your site can be attractive to your potential partner. Team: your team can count on strong names in your market, which can be used as in this exchange, participating in webinars, Cameroon Email List interviews and the like. Here, it is important to be especially careful with your product and service. It can be a bargaining chip, but remember to give yourself the correct value . Identifying your greatest assets is a powerful weapon for getting backlinks.
Corporate Branding vs Product Branding
Many people think that all you have to offer is “a link back.” Get out of the ordinary and earn valuable links! 3. Find good partners Your backlink strategy will be only as good as the quality of your partners. A mechanic shop that submits a link to an online poker site doesn’t make a lot of sense, for example. Take into account the following factors: market and similar topics; companies Cameroon Email List and people; similar people; link probability. Let’s present a good example of partnership. You have a candy company. And you want to publish the following material: The complete guide to making themed cupcakes . See examples of good potential partners: food blogs; recipe sites; party websites / blogs. All topics are directly related to the material offered and the public, therefore, would be interested. How to identify a good backlink?
Is it worth investing in Product Branding?
For the strategy to generate good results, it is necessary to know how to identify the characteristics of a good backlink. So let’s look at the anatomy of a perfect link and discuss each of these features in detail: domain and page authority; natural links; anchor text / anchor text; link type: nonflow / follow; link position on the page; text or image link; market; new domain. Domain Cameroon Email List and page authority As we said at the beginning of this content, the greater the authority of a site, the greater the authority transmitted by that backlink. You can find out the authority of a page using some tools. The most popular metric is presented by Mosab , a free tool from Moz. It has DA (domain authority) and PA (page authority). domain authority in MO for backlinks how to view the metric But there are also other very good metrics such as Majestic’s Trust Flow (reliability / authority) and Citation Flow (volume of citations received by the page).