In recent years, online video is the most consumed product on the Internet, Guadeloupe Email List with the highest virality and with the most complete communication capacity. All this has been promoted by the technological evolution achieved: the great broadband that we enjoy, the storage capacity at such reasonable prices, the numerous and free video recording and / or management equipment (which makes its creation and creation much easier. distribution through different signals (mobile phones, social networks, emails, bluetooh, MMS, chats, etc) … has made the use of this format have experienced a brutal growth, with online video being the definitive marketing tool 3.0 All this, together with the sociability that we have achieved in recent years, its easy creation and agile distribution, make this format limitless. To explain this concept, I would like to offer you the possibility to watch this fantastic video explanation from Chris Anderson, creator of TED.com (a platform to inspire people around the world) through the concept of “innovation accelerated by the crowd” that explains the generation of a learning-supplied cycle that could be as important as the invention of the printing press.
[box] It is a laboratory of innovation, creator of trends, of passion and improvement, of power and improvement, of very human and at the same time extraordinary people, in short, of fighters for a dream… .It is a place of learning, which reinforces motivation, optimism and self-esteem, giving global recognition to those who stand out from the rest, creator of heroes and leaders in search of excellence . [/ box] To get an idea, I share some updated statistics from eMarketer and ABI Research that reflect the rapid growth of online video: – In 2015, 61% of Internet content is expected to be in video format – Every minute 60 hours of video are uploaded by the user himself, where more than 50% of them experience social action. – High penetration of online video in Europe, with an average of over 90% (something unthinkable 5 years ago) – In Spain there are more than 20 million unique users who use or consume online video.
– 10% of the videos shown on video platforms are already made from the mobile – It would take 5 years to see the amount of video that will be viewed on the Internet every second in 2015 – The number of online video viewers will reach 1.3 billion in 2016 in eu phone number contrast to the 780 million that were counted – Online video ad spend is expected to grow more than 53% in 2013 (the item that will grow the most this year) A clear example of this, are recognized brands that involve their target audience in their own campaigns through online video.