Digital is increasingly fashionable, because more and more people consume more digital content; From his favorite series on Amazon Prime or Netflix, he has short videos or stories on Instagram. A very high percentage of travel searches are already carried out through digital portals, even seeing what the next gift will be for your partner or for your mother (annual e-commerce sales do not stop growing every year), even listening to your music favorite on Spotify or YouTube, do a webinar or attend a streaming event or even take a master’s degree in online marketing . The conclusion is simple, common sense, if consumers spend more and more time “online”, it is evident that brands decide to invest more resources, both human and economic, to impact their potential buyer personas and end up fattening income from this channel. As we have been dedicated to this for a few years now, at this specific point we can affirm that digital marketing is a key piece in the Digital Strategies Antarctica Email Lists of brands to connect with the audience, arouse their interest, connect with the brand, consume content and end up buying the products or services. A brand or company cannot be in the digital world without doing professional digital marketing. This is the crux of the matter and the reason why more and more associated profiles are demanded in one way or another in digital marketing. But let’s not move on and keep moving forward. What is the digital marketing In case you still do not know what digital marketing is, it is a business management tool that aims to directly impact the company’s income statement, generating income, ROI and profit. Reading this definition, the only and great difference with traditional marketing would be that online marketing is going to do it only in the digital, multi-channel and multi-platform world. To this day this is not entirely true because there is more talk of 360 Digital Marketing Strategies, which hybridize offline marketing and online marketing. We cannot forget that after all that client who is behind a screen is still a person, with a social life, emotions, surroundings, feelings … In this sense, digital marketing is nourished by methodologies and tools to achieve its objectives. These range from SEO to Social Networks, Social Ads (Facebook and Instagram Ads, Twitter, Pinterest and Linkedin mainly in Spain), SEM Campaigns, Display Campaigns, Affiliate Networks, Email Marketing, Programmatic Advertising or RTB, digital analytics, Inbound Marketing, Grow Hacking … is what are called traffic sources or web traffic channels. Everything to ensure that that unknown person becomes a visitor to a website or user and ends up converting, one or more times. From leaving a lead to generating a sale. That simple, and that complex. The maturity of the digital marketing market If we have to look back, we can say that this digital marketing has been going on for more than 10 years, so we are facing a mature professional sector but with high growth potential because new functionalities, tools and platforms continue to be incorporated. The number of websites today has grown exponentially, investment in the digital world has grown exponentially, the number of brand social profiles has grown exponentially….
In short, today we can affirm that the competition of any sector in digital is high and aggressive, be it in the tourism, real estate, health and beauty sectors, in fashion, technology…. As a mature sector, more and more, it needs the incorporation of more specialized profiles. Profiles that with a digital marketing base and digital strategy focus on SEO or SEO and SEM functions, Advanced Digital Analytics, Social Media, Community Manager, Email Marketing, Data Intelligence, Content Marketing…. So do not waste time because it is time to put the batteries. Why study online marketing If at this point in the post it has not been clear to you, I am still going to give you some compelling reasons to get on with it, but in a direct and professional way. – It is one of the sectors with the most demanding professions today and it will continue to grow in the coming years. – The chances of finding a job are high, every day offers are raining down on the job portals. – You are going to need all kinds of profiles: companies (small, medium and large), agencies of all kinds (communication, advertising, media, marketing…), startups, public bodies, universities…. – Job competition is high, so you must train, accredit, test and test. The good thing that there are great schools and universities where you can do it. – Much specialization resulting in many different professional profiles. Best of all, and I mean it, it is an exciting and beautiful profession where you learn every day and where the possibilities are only yours. Trust me that I know something about this. What kind of studies do we have in online marketing? It is true that now the training part in digital marketing has changed and evolved for the better. Less than 10 years ago you could not practically do a Degree in Marketing unless it was in a private school; today almost all public and private universities have a Degree in Marketing. The problem is that generally the formation of a degree is very basic, generic and with very little real weight in the part of online marketing; although it lays down a good base to start training in this field.
The next level of training that we find is postgraduate studies, in this case Master’s, both general and specialized. We tell you what one and the other are good for. 1. Master in Online Marketing. In this section are the entire branch of the Master in Digital Marketing in which a review of all areas is made, from strategy to digital analytics. They usually carry surnames such as Master in Management, Master in Management, Executive Master in Online Marketing. They are great to update you on everything, from my point of view useful for a Marketing Director or specialist in an area who wants to understand how all the parts interact. 2. Master specialized in Online Marketing disciplines We would be talking about a master of specialization in a certain area, for example Master in SEO, Master in SEM or SEO and SEM, Master in Digital Analytics and Big Data or Master in Commnunity Manager and Social Media. They are perfect for the specialist who needs to recycle and learn new techniques, share experiences with other professionals and take a leap in quality. The problem is that there are not so many, nor are they often so specialized. 3. Higher courses in Online Marketing. It is the third option, especially when a master’s degree is too long for us (they usually last at least one academic year) or we want to delve into just one topic. Here we have basic, medium to advanced levels. They tend to be more specialized themes eu phone number than the masters, shorter and more intense. 4. Workshops and conferences. It is shorter training, they are pills that always come in handy to improve more specific points, for example an exclusive Instagram Ads workshop. Of this type of course it is advisable to do 2 a year. 5. Webinar. Online training that sometimes provides real value when they really transfer knowledge and expertise. They are generally more basic and are often used as a commercial hook to sell higher-level or higher-priced training. Personally I like to clarify very, very specific aspects, for example a webinar to squeeze the Super Caché WordPress plugin. With this we would have the whole range of types of courses. Then they seem like new formulas like Bootcamps or hackathons, but they are similar variations with some networking and teambuilding dynamics. Most demanded outputs in online marketing If you have come this far, it is because either the post has been interesting or you really have an interest in starting to work in online marketing. For this reason, you deserve to know which are the 25 most demanded professions in online marketing according to the survey carried out by the Fundación Telefónica based on the 458 job offers collected in 2018.