For this reason, applying them will allow you to strategically manage people, encouraging them to advance in the maturation stages until reaching the purchase decision with a high probability of giving the “yes”. In addition, when they are interactive, eBooks’ optimize the Sao Tome and Principe Email List experience and are even more specific when answering questions and concerns. And it is that, interactive digital books , focus on the answer that the reader is looking for, since they bring that it changes as the user interacts with them. These eBooks include sections, questions and different windows to which the person can enter according to their interest. 5. Use virtual simulators for the user to test the product There is no Sao Tome and Principe Email List doubt that e-commerce has grown by leaps and bounds. In Mexico , for example, it increased its penetration by 28.6% in 2019 alone. Although it is on top of the world and is highly valued, ecommerce, like all modern elements, still needs to overcome certain objections from some users .
What are the main benefits of Multichannel Marketing?
One of the classic objections of electronic commerce is that, since it is developed virtually and remotely, the user does not have the possibility of trying the products and services that they will use, as it does in physical or traditional commerce. Luckily, if you build an interactive ecommerce and include virtual simulators, they will no longer have this argument against you. In the apparel industry, for example, the best fashion stores Sao Tome and Principe Email List offer interactive fitting rooms on their web pages, so people can see what they will look like with certain products. Also, software companies provide interactive demos of their platforms and tools, so that the person can explore their functionalities and scope without the need for face-to-face demonstrations. 6. Use quizzes to understand the maturity of the client or user Quizzes are an important element of Big Data in electronic commerce .
What are the differences between Classic and Omnichannel Marketing?
Thanks to these you will be able to obtain information from your users, which you must then analyze precisely to transform it into concrete and coherent decisions. Especially, an interactive quiz will show you the level of maturity of the user or customer about your product or topics of interest to your brand. In this way, you will have the possibility to adjust and orient the commercial and sales processes to the real needs of Sao Tome and Principe Email List people and their levels of knowledge, optimizing resources and fostering a greater volume of business opportunities. Create interactive videos to captivate and collect data The videos entertain, captivate, educate and, in addition, if they are interactive, they allow to collect data of interest about the user. As its name reflects, these audiovisual contents stimulate feedback, which is why people click and point to items of interest , which will help you understand their behavior and preferences.