For more than five years, the echoes of a revolution have been sounding Gambia Email List in the world of marketing , echoes that little by little have become drums of war … mobile devices, smartphones and tablets, have made their way into our lives, in our day by day, to establish itself definitively as the essential communication channel for client / company and client / client, becoming almost an extension of the human being, essential and irreplaceable… Welcome to mobile marketing: reality or eternal promise? Definition For the most absentminded we will comment briefly that according to the Mobile Marketing Association (MMA) Mobile Marketing is defined as: [box] “ the set of actions that allows companies to communicate and engage with their audience in a relevant and interactive way through any device or mobile network ” [/ box] It is clear any action that as a company allows us to communicate with our end customer through devices or mobile technology: smartphones, mobile phones, tablets, laptops, Wi-Fi, NFC, bluetooth….
What makes it up? Mobile marketing is made up of: [box type = “note”] Advertising on mobile internet : based mainly on user searches and display campaigns (use of banners …) Applications : the whole range available in google play, app store … Mobile web : the different webs adapted to the mobile terminal or the “.mobi” Messaging (SMS, MMS, Whatsapp, Line …). Proximity (Geomarketing, NFC). Gaming and advergaming : the use of interactive games or advertising in the form of interactive games. [/ box] Mobile Marketing in figures Spain is the 2nd country in penetration of smartphones in Europe with a total of 18 million units. 4 Million Tablets. 12 Million active users using different applications. Smartphone penetration, 66.6% of mobile phone users, is the highest in the European Union, and places Spain as one of the countries with the most advanced mobile phone pool in the world. A total of 2.7 Million applications are downloaded per day. Average daily time on the internet is 75 minutes. Investment in Mobile Marketing in Spain has evolved exponentially since 2008, which closed at 28.6 million euros, to 2012, when it reached 92.2 million euros, a growth of 222%. Forecasts for 2013 are estimated at 152 million euros.
Mobile Internet is the main lever of Mobile Marketing, with an investment of more than 62 million euros. Being almost 80% of this investment dedicated to the purchase of display, 10% in searches and the remaining 10% in online video. * 5th Investment Study in eu phone number and Advertising 2012. MMA * 2013 comScore report Spain Digital Future in Focus Reality or eternal promise? Despite all the promising figures, mobile marketing today is a marketing strategy used in the vast majority of times by large companies or specialized companies (the so-called “digital natives”) and some public institution; that does not quite fit into the medium and small business, which form 90% of the business fabric.