In this channel we used to publish articles about Advertising, Digital Marketing and Production of web content. In May of the following year the blog began to gain more frequency and quality in its publications, thanks to the arrival of Valentina Giraldo (my great mentor in this universe) to the project. The content created at this time allowed us to begin to build a natural authority, with the first keywords indexed in Estonia Phone Numbers List Google. Growth continued to increase gradually until 2019, as shown in this graph: And why is there a drop in traffic in early 2019? This is what we explain below: Domain migration: the kick that kicked off the comeback It happens that after some studies and market projections, Rock Content made the decision to incorporate into the root domain of the company (rockcontent.com) all the other domains that it managed, including our blog in Spanish.
What are the main functions of Metrix?
The objective of the change was to strengthen the main domain of the company, taking into account its global growth plans. In February 2019, the technical migration of the blog’s web address was concluded, with the elimination of the old domain (marketingdecontenidos.com) to the virtual space where we are staying now as you can. see next: This type of structural change usually causes strong impacts on the visibility of the website and the crawling of its pages by the algorithms of Google and other search engines . The reason for this is that it takes a while for the Estonia Phone Numbers List search engine to understand that the old pages still exist and that they just moved to another site. With the drop in the number of visits to the blog and the loss of important keywords in Google, we kicked off our comeback, undertaking a series of techniques and strategies to regain organic traffic from the blog, which was its main competitive advantage. Later we will detail all these actions and how they led us to the celebrated million sessions that we conquered in February 2020.
What is Metrix and what is it for?
After 8 months determined to resume this growth, in November we again surpassed the performance of the previous year, as shown in the graph: Until February the blog continued to have a great organic presence, which brought us to the special mark of 1 million sessions! Better yet, in March we exceeded 1.5 million, so it was not a punctual thing! As a great Mexican influencer would say, “what a disturbing fact” about Estonia Phone Numbers List our growth trajectory: 87% of all our traffic through February came from pages positioned organically in Google . And in the distribution of traffic sources, as you saw, you don’t even see the “Paid Search” option. This has not changed, as evidenced by our blog traffic report on Hares for February 2020: Another interesting factor in this trajectory is the number of countries that access our blog frequently.