The Soccer World Cup is a showcase for teams, countries and brands from all over the world; a global audience of more than 700 million viewers, who are aware of each game, each news or novelty: viewers, readers, Internet users, followers and followers on social networks … they become a key target for companies !!! Togo Email List It is therefore an asterisk highlighted in the marketing plans of the large sponsoring and collaborating companies of the multitude of participating teams. Marketing strategies that must plan, design and launch actions; actions that must obtain the return of a high investment in a short period of time, 4 weeks, in the special case of Brazil 31 days. The world of football and therefore, that of sports marketing, is totally dependent on results and “media stars” (players), which makes it a marketing that has to be planned in the medium term, but executed, measured. , corrected and valued in a very short period of time. Action-reaction is vital !!!! “Two bad results, it means staying out of the World Cup … if not managed correctly, the economic loss and the failure to achieve the objectives set can leave the KO brand …” La Roja, a marketing element We are not going to enter as La Roja ,
it has revalued as a brand, after having reached 2 Euro Cups and a World Cup, neither in the squad of players, nor in the coach and technical team … what we are interested in analyzing is the amount of commercial actions that the Selection has generated; advertising campaigns in mass media; sponsorship actions; co-branding actions … In short, the use of “La Roja” as the central axis around which marketing strategies revolve and how to manage them in a context limited in time and subject to marking after the final whistle . If we watch television, the written press or social networks; We will check how La Roja appears again and again: – Iberdrola , with its advertising campaign in which national team players such as Casillas or Del Bosque recommended moderate consumption of air conditioning at 24 degrees. Or the website that they have launched associating brand and synergy www.laenergiadelaroja.com –
Cruzcampo and his television and online campaign of the 46 million hearts, in which he claims as “proud sponsor of a legendary team” that has its continuity in the networks with the hashtag # AsiLateEspaña – Bimbo , the sliced bread that “eats” the selection. – Guilette with the campaign of “alma de acero” spots in which images of matches appear and our passion for the red one cries out for us to buy the limited edition. Or sponsoring a telepromotion space before the games. – CEPSA , which has launched through social networks the action “CEPSA’s baton” and the red days, to hit the World Cup matches, with prizes of up to 100,000 euros in fuel. [/ box] From risky campaigns that seek to break to campaigns that seek a safe brand eu phone number association value. Who hasn’t seen an impact lately in which La Roja is present? Bookmark management When we have talked about designing marketing strategies, we have not tired of repeating that a strategy requires a work methodology, an analysis of the situation, the market, the target audience; of setting the objectives, of detailing an action plan, a budget, a timing, a scorecard that helps us to measure, monitor and correct the results … In addition, depending on the sector and market and the product / service, other factors such as weather, sales channels, economic fluctuations, meteorological or environmental aspects … in the world of football a critical indicator to be included in the strategy of marketing of any company that “invests” their money, would be “the marker”, the end result of the game. And in the context of the Soccer World Cup, the time is very limited.