By identifying the keywords for your business, you can create and publish related content on your digital channels. But what type of content works for each stage of the funnel? The content for the top of the funnel is light and educational, it can take formats such Mayotte Email Lists as blog posts, webinars, infographics , etc. For the middle of the funnel the content must be deeper and applied to learning. E-books, checklists, practical guides are some formats. For the bottom of the funnel, the content must be focused on your product. Free demos, video tutorials, or case studies work for this stage. The key with Content Marketing is to adjust the message of your value proposition to the channels you chose and the stage of the Mayotte Email Lists funnel in which the customers are. This is how you begin to shape the path they must travel to get to your product! And well, how could it be different since we breathe into Content Marketing in Rock Content, here is the link to our complete guide on the strategy , which you can also download free of charge:
Integration between different work teams
Choose a sales strategy With the base of the strategy built and the ground sown by Content Marketing, what follows is to plan how you will close the business . You can choose one of the following actions or a combination of them, depending on your business model requires it. Self service Your customers make a purchase for themselves. It is common when your product has a low price and it is more common to find it in Mayotte Email Lists B2C models . Internal sales or inside sales In internal sales, your leads are served by a sales representative from your company. It is used when you have complexity products with medium prices. Here the sales cycle goes from a few weeks to a few months. In addition, the Inside Sales model usually goes hand in hand with an automation tool such as a CRM , so that salespeople approach prospects based on data generated by their interactions with the brand in the digital environment.
What is a Marketing Technology Stack?
Field sales It happens when you have an entire sales organization closing large business deals. They deal with complex products with high price points. Therefore, the sales cycle is long. Indirect sales It is when an external agency or a partner sells the product for you. It’s an affiliate model that can be difficult to put together, so it works best with products that match the partner’s interest. 7. Analyze your results How can Mayotte Email Lists you tell if you were successful with your Go to Market strategy? Measuring! You can only know that you achieved the expected results by measuring the effectiveness of your actions. The advantage of working in a digital environment is that you can measure everything thanks to metrics and key performance indicators or KPIs .