In this third installment of the post series on The Marketing Plan: the essential Dominica Email List management tool, we are going to continue building the house from the foundations and not from the roof, establishing a useful work plan for the execution of a Marketing Plan Annual. Once the environment has been analyzed , in this post we will go into detail in the analysis of the sector, relevant data, trends, structural elements … advancing in each delivery, in key concepts and ideas. For the most absentminded we will say that the word “sector” according to the Royal Academy of the Spanish Language is defined as ” the set of companies or businesses that are included in a differentiated area within the economic and productive activity “.
That is, all companies or businesses that are engaged in the same activity are grouped under the same sector, such as the automotive sector, the golf sector, the tourism sector … I propose a simple scheme that you can apply directly to your Marketing Plan when analyzing the sector. Analysis of the main indicators of the sector at the regional and local level . It is important to carry out this analysis of variables and indicators at two levels: – At the autonomous community or region level , to understand how your sector works and operates at a higher level; analyze and assess figures and data that, for example, we can compare with our business figures and know if the increase in our sales has been parallel to the increase in the sector, which would indicate a different situation than if, for example, we have grown less than the sector average. It is an important reference to keep in mind. – At the local level (the closest companies) to analyze and assess figures, evolution and trends that will help us not only to assess our activity in relation to our closest sector, but to carry out improvement or maintenance actions, or for example to establish our competitive position. We cannot forget that in the analysis of the environment we have already seen sectoral variables at the macroeconomic, national and European levels.
With this section we would have a complete X-ray of our sector. What indicators we must take into account in the analysis of the sector are: – Economic data of the sector: total invoicing of the sector, income, total expenses, costs, volume of exports, volume of imports … – Total number of companies operating, company closings, new openings, typologies … – Total comparisons of units sold or produced, units in stock, units not sold … – General consumption profiles of the sector eu phone number (through consumption panels, such as those of Nielsen) – Analysis of the target audience of the sector. – Significant growth, decrease or deviations. – Different subsectors: analyze possible subsectors that may directly or indirectly affect your activity.