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Marketing automation: what is it and what are its advantages?

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Marketing automation: what is it and what are its advantages?

The marketing automation or automation marketing is a software tool that accelerates automation of all processes of a digital marketing strategy . One of the objectives of marketing Chiropractor Email Address automation is to save costs and money in digital strategies to sell more and more. At the time of implementing this technique, it allows you to create a more direct experience and relationship with the customer, it is possible to automate the sending of emails and SMS, the segmentation of your contacts depending on their behaviors, the design of the nurturing leads or the lead scoring and automatic responses for a specific event. Most companies or brands have this technology, but for it to work 100% it is important to correctly execute the marketing strategy and the management of the campaigns that you want to carry out in order to meet the objectives proposed from the beginning with faster and easier.

To be successful in a marketing automation project it is important that you are clear about what you really want to achieve, your short and long-term Chiropractor Email Address goals and the channels you will use to communicate and get the message across. Some of the advantages of marketing automation are: 1. Segment and personalize your customers By segmenting your users database automatically, it will save you a lot of time and you won’t have to do it manually. Chiropractor Email Address This will allow you to know your customers in depth, personalize each message and classify them according to their needs or interests. This will achieve loyalty from scratch. In addition, through automation, you will be able to accompany them in a non-intrusive way at each stage of their purchase Chiropractor Email Address that each client meets. 2. Integration of multiple channels Sometimes it seems a lie that one can create different campaigns on different channels, for example, on Facebook, Twitter, Instagram.

Chiropractor Email Address
Chiropractor Email Address

It is a more direct, simple way to catch and turn that user into a customer. It is important that communication in all channels has the same coherence for the visibility of your brand, this will generate more impact on customers. 3. Planning Marketing automation will allow you to Chiropractor Email Address plan your campaigns in advance and schedule the sending of emails or messages for the correct date, user and time. For example, you leave all the contents of your social networks scheduled for the whole week’s grill with the caption, the images or videos that you want to publish and the hashtags that you eu phone number are going to use. This will make it easier for you and save time in the actions your team takes. The work will be more enjoyable and effective. 4. Measurement of your tasks What is not measured can not be improved! Automation allows you to track and monitor every task you are doing for the optimization of your campaigns.

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