When we talk about marketing today , we find references to a multitude of variables Turkmenistan Email List, concepts, tools, new techniques and methodologies … because every day a multitude of possibilities arise in a world that turns and turns faster and faster. But if we try to simplify the vision of marketing, entering the strategy and reaching the “core marketing”, from a macro perspective, we will see that in the last fifty years, we can practically speak of three marketing models 1.0, 2.0 and 3.0 The surprising thing is that if you try to catalog current companies, you will realize that many are still applying marketing 1.0, a smaller percentage are already working on marketing 2.0 and a very small percentage are beginning to enter marketing 3.0 Marketing 3.0 does not refer to the use of new technologies, having a corporate website, being present on social networks or having ultramodern mega applications.
we refer to the concept worked by Philip Kotler in his book “Marketing 3.0” Therefore we are not talking about social media, or online marketing or even traditional marketing … we are talking about marketing strategy and vision, about a philosophy to be implemented in our business model and that will affect from the marketing mix to social networks, from product to income generation. Marketing 1.0 The marketing 1.0 is mainly focusing on the product and how to sell to the end customer. Of course, it works the 4 P´S, it segments and has a customer market, but its philosophy does not go beyond having a good product / service, good marketing and selling it to the end customer.
Let’s say that this type of marketing tries to reach the mind of the customer , working the brand so that it is positioned in the mind of the customer. Marketing 2.0 The marketing 2.0 , takes a step further and not only try your brand is positioned in the mind of the consumer, but wants to understand eu phone number how the client, because he chooses him among thousands of options and not another. Thanks to current technology, it generates large databases, tracks and monitors the purchase process, asks and gets an answer. In short, it tries to reach the heart of the client , through experiences, the emotional message, the brand personality. Marketing 3.0 On the contrary, marketing 3.0 takes one more step and understands that this client is much more than a client, it is a person not only interested in a product or service, but is a person who has concerns, who is committed to the world that It surrounds you … and it is at this point where companies must show that they also care about people and not just sell and sell.