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Manchester City or New York City FC? Fatal brand identity mistake

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Manchester City or New York City FC? Fatal brand identity mistake

Although the New York City Football Club has not yet made its debut in the MLS, the New York team is already emerging as one of the most popular in American football thanks to its excellent marketing campaign in digital media that has positioned it above other teams with more history; However, this Thursday they have finally made a serious mistake
International .- Although the New York City Football Club has not yet made its debut within the MLS , the New York team is already emerging as one of the most popular in Luxembourg Phone Number List American football thanks to its excellent marketing campaign in digital media that has positioned it above other teams with more history; however, this Thursday they have finally made a serious mistake.

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With the start of the 2015 MLS season just around the corner, the New York City FC team presented this Thursday what will be their game shirt for the new American football campaign, a presentation that went from generating great expectations to be a huge disappointment to the team’s fans, who showed their disapproval through social media.

#NYCFC Unveils First Ever Jersey #NYCFCRevealed (cc: @EtihadAirways , @adidas ) Story: http://t.co/WyFNWlmfEs pic.twitter.com/8EMCJnY6yF

– New York City FC (@NYCFC) November 13, 2014

While it is no secret to anyone that the NYCFC is a joint venture between the Yankees and Manchester City , to see the New York team in a shirt exactly the same as the current Brother Cell Phone List English Premier League champion (with the exception of the shield and the technical sponsor) generated discomfort among the vast majority of fans, who hoped to have their own identity.

@NYCFC @EtihadAirways @adidas looks familiar!

– James Stanesby (@captainstaino) November 13, 2014

@NYCFC @EtihadAirways @adidas so it’s @MCFC ‘s Jerseys last year…. #ComeOnMan

– Jacob Lackey (@CaddilLackey) November 13, 2014

@NYCFC @EtihadAirways @adidas Jesus Christ this is a Manchester City jersey !!! All you did was change the crest… no creativity

– Juánox the Poisoned (@DiLombardi) November 13, 2014

@NYCFC @EtihadAirways @adidas looks just like Manchester City. Where is the NYC identity? Boo

– Kris N (@KrsJams) November 13, 2014

There is no doubt that having the support of important institutions within the world of sport can have a positive impact for any new company; However, fans of the New York box have already taken it upon themselves to set a limit in search of their own identity, since, as with any other product, consumers do not like bad imitations.

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