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Leo Burnett’s creativity experiment: shots and slaps his employees

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Leo Burnett’s creativity experiment: shots and slaps his employees

International. Through its latest advertising video, the Leo Burnett agency decided to share with the world a ‘revolutionary and innovative’ strategy to foster creativity among its employees. And while a couple of slaps and a few shots of liquor may seem unorthodox to many, the agency believes that productivity “rose 16 percent” from the brainstorming.

International . Through its latest advertising video, the Leo Burnett agency decided to share with the world a ‘ revolutionary and innovative ‘ strategy to foster creativity Cambodia Phone Number List among its employees. And although to many, a couple of slaps and a few drinks of liquor may seem an unorthodox method, the agency considers that productivity “rose 16 percent” from the brainstorming.

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And although these numbers have nothing to do with reality – since the spot has a very marked tone of joke – Leo Burnett shows the process to awaken creativity in Brother Cell Phone List individuals: a shot of liquor and an instant slap, ideal for meetings of work, brainstorming or just to wake up from the monotony.

Likewise, the ad shows nice – and painful – shots taken at the Cannes Film Festival, where the agency put this strange technique to the test.

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