However, you must generate demand at all stages! The most effective Marketing teams focus on the entire process. And, even though the ideal would be to attract potential customers from the first stage, in practice they can arrive at any time during their purchase Liechtenstein Email List journey. So you must prepare to take care of the relationship with your clients , know their pain and attend to their needs. Remember: focus on educating your audience at all stages of the Customer Journey. 5. Plan a Content Marketing strategy One of the most effective ways to generate demand is Content Marketing. Why? Customers often buy your products from brands they know and trust. Therefore, it is necessary to earn their trust through valuable content such as videos , blog posts, eBook’s and newsletters . With these you can position your company as an authority in your industry. Liechtenstein Email List What should you keep in mind about Content Marketing aimed at generating demand? Mainly, two things: SEO and the creation of truly valuable content. Regarding the first, since demand generation seeks to increase visibility, the content should be linked to the more general queries about your industry.
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The keyword research is the key that will connect you with your potential customers. Once you identify the words and topics relevant to your business and your audience, you must ensure that you deliver an unforgettable content experience. Make an effort to offer a differential factor such as that offered by interactive content . The advantage of interactive content is that: They favor the engagement and Liechtenstein Email List Customer Experience of users, which helps to build a connection that facilitates their transit through the sales funnel; and they can generate leads organically , since interactive content demands user action, which generates relevant data for the company. Some examples of powerful interactive content today are: calculators ; quizzes ; landing pages; infographics ; evaluations; videos ; eBooks’ ; among several others. Also, don’t forget to create content for the top , middle and bottom of the funnel , which facilitates a transition between stages, maintains interest and improves the shopping experience .
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Select your channels In addition to producing valuable content, you must determine which channels you will use to distribute it. To do this, you must take into account the channels your Buyer Persona uses, your goals and your budget. In summary, in the Liechtenstein Email List digital environment there are 3 types of channels : Own channels: website, blog, your profiles on social networks, etc. Paid channels: Google Ads, Facebook Ads, YouTube Ads, etc. Channels won : reviews in the media, mentions in specialized portals in your sector, public relations management, etc. What you should aim for is to build an integration of the channels in which your Buyer Persona is to interact with her more frequently and stay on her Top of Mind .